100 episodes

We are putting a shoulder into the fitness industry and pushing it forward into the modern digital age. Eric Malzone, co-founder of Fitness Marketing Alliance, interviews the brightest movers and shakers in the fitness industry. Topics will vary covering best business practices, marketing secrets, technological advances and much more. If you're a fitness professional, this is how you keep your edge sharp.

Future of Fitness Eric Malzone: Co-Founder of Fitness Marketing Alliance

    • Fitness

We are putting a shoulder into the fitness industry and pushing it forward into the modern digital age. Eric Malzone, co-founder of Fitness Marketing Alliance, interviews the brightest movers and shakers in the fitness industry. Topics will vary covering best business practices, marketing secrets, technological advances and much more. If you're a fitness professional, this is how you keep your edge sharp.

    The Business of Rowing & Connected Fitness - Shane Farmer

    The Business of Rowing & Connected Fitness - Shane Farmer

    Shane is the founder of Dark Horse Rowing, the leading educator of indoor rowing education and career training for fitness professionals and athletes. 

    Shane has a BA in Business Administration, a certified CrossFit Kettlebell Certificate, a CrossFit rowing certificate and is CrossFit Level 1 Certified, Concept 2 Master instructor, and a certified ACE Group Fitness Instructor. 

    • 46 min
    An Exciting Time for Fitness - Jonathan Goodman

    An Exciting Time for Fitness - Jonathan Goodman

    Jonathan Goodman is the founder of the Personal Trainer Development Center and author of multiple bestselling books for personal trainers. 

    In addition, Jon founded the first-ever certification for online fitness trainers, the Online Trainer Academy.

    • 39 min
    Relationships & Networks - An Expert's Guide - Vanessa Severiano

    Relationships & Networks - An Expert's Guide - Vanessa Severiano

    Vanessa Severiano has been a leader in the fitness industry for 18+ years. She has extensive experience in creating, managing, and developing brands in areas of sales, marketing, branding, and operation. Vanessa understands firsthand what is required to ensure a successful outcome for a wellness business.

    • 42 min
    Badges of Busy and Certificates of Suffering - Max Shank

    Badges of Busy and Certificates of Suffering - Max Shank

    Max Shank is the owner of Ambition Athletics, he is also the author of Ultimate Athleticism, Simple Shoulder Solution, and Master The Kettlebell. Max studied economics and Spanish. He uses his knowledge in economics to make training and life easier and more efficient for his clients. 

    Max wants to see everyone succeed and live a healthy and active life and therefore trains people to sustainably move daily without getting injured. 

    • 1 hr 2 min
    Highlight Reel Special - Episode 200

    Highlight Reel Special - Episode 200

    Today, we celebrate our 200th episode by taking a walk down memory lane and listening to some key moments in the last few episodes.

    Eric Malzone started this podcast almost 3 years ago because he wanted to help modernize the fitness industry. He tries to make the episodes as relevant and frequent as possible to keep up with current events and wants to help play a part in making the value of the fitness professional rise.

    • 29 min
    A Refreshing Approach To Nutrition - EC Synkowski

    A Refreshing Approach To Nutrition - EC Synkowski

    EC Synkowski runs OptimizeMe Nutrition. She has extensive education in the life sciences with a BS in biochemical engineering, a first MS in environmental sciences (with a focus in genetics), and a second MS in Nutrition & Functional Medicine. She has also trained others for two decades and has over 600 hours of public speaking experience teaching fitness and nutrition all over the world.

    • 44 min

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