121 episodes

The Gold Biz Podcast is a conversational style show that aims to bring photographers straight to the point, actionable advice you can take and apply to your life and business. Each week you get a one on one episode with your host, Rachel Traxler, and an interview with an expert. Both are full of knowledge, laughs, and vulnerability - there to meet you where you're at, then help propel you forward!

Rachel is a wedding photographer turned creative business entrepreneur. She has a passion for digital marketing and wants to help entrepreneurs and wedding photographers elevate their businesses to new heights. You can reach out to Rachel on Instagram - she would love to hear from you!
@racheltraxler

Gold Biz Podcast Rachel Traxler

    • Business

The Gold Biz Podcast is a conversational style show that aims to bring photographers straight to the point, actionable advice you can take and apply to your life and business. Each week you get a one on one episode with your host, Rachel Traxler, and an interview with an expert. Both are full of knowledge, laughs, and vulnerability - there to meet you where you're at, then help propel you forward!

Rachel is a wedding photographer turned creative business entrepreneur. She has a passion for digital marketing and wants to help entrepreneurs and wedding photographers elevate their businesses to new heights. You can reach out to Rachel on Instagram - she would love to hear from you!
@racheltraxler

    Using Networking To Book More Work with John Bunn

    Using Networking To Book More Work with John Bunn

    Hello, sunshines! I am joined by John Bunn from 'How to Film Weddings' to discuss the impact of networking with vendors on increasing bookings and inquiries. We explore effective strategies for networking, how to identify the right vendors to connect with, and the importance of providing value and building genuine relationships. John shares his personal experiences and insights on long-term networking benefits, differentiating approaches for vendors and clients, and systemizing the networking process. You are going to learn the significance of authentic connections and how they can serve your business growth over time!



    👉 DM me on IG https://instagram.com/racheltraxler

    🌞 Get my FREE vendor email pitch! - https://racheltraxler.com/vendor-email-freebie

    🧡 Join my email list! - https://racheltraxler.com/email-list-sign-up

    🧡 Psst! Want FREE lead magnet ideas? - https://racheltraxler.com/lead-magnet-freebie

    🧡 Get 15% off your new camera bag! code: RACHEL15 for 15% off - https://rubyandrae.com/



    00:00 Introduction

    02:09 The Importance of Networking in the Wedding Industry

    03:12 Building Relationships with Vendors and Clients

    05:11 Strategies for Effective Networking

    07:18 Long-Term Benefits of Networking

    10:01 Practical Tips for Getting Started

    13:47 John's Personal Networking Experiences

    24:34 Systemizing Your Networking Efforts

    28:34 Conclusion and Final Thoughts

    Website: https://howtofilmweddings.com/

    Instagram: https://www.instagram.com/howtofilmweddings/ & https://www.instagram.com/johnbunn_/

    • 32 min
    Finding your Unique Selling Point with Claire Hunt

    Finding your Unique Selling Point with Claire Hunt

    Hello, sunshines! In this episode, I am joined by Claire Hunt to discuss the importance of identifying and marketing your unique selling point as a photographer. We delve into how to identify what sets you apart, understand your why, and communicate this effectively to clients. Claire offers practical tips on leveraging reviews, seeking feedback from peers, and reflecting on personal experiences to uncover unique strengths. We also discuss how to incorporate your unique selling point into all aspects of your branding and marketing strategies. The conversation is geared towards helping photographers stand out in a crowded market by being authentically themselves.

    🌞Learn 10 FREE LEAD GENERATION strategies 👉 https://racheltraxler.com/lead-generation-freebie

    👉 follow me on IG https://instagram.com/racheltraxler

    00:00 Introduction to Unique Selling Points

    01:24 Meet Claire Hunt

    02:02 Defining Your Unique Selling Point

    04:08 Importance of Client Connection

    05:33 Steps to Identify Your Unique Selling Point

    11:51 Infusing Your Unique Selling Point into Your Brand

    18:27 Marketing Strategy Tips

    20:40 Final Thoughts and Advice

    22:01 Joy and Nesting

    23:23 Closing Remarks

    Find Claire’s education! - https://education.clairehunt.co

    Follow Claire! - https://www.instagram.com/itsclairehunt/

    • 24 min
    Making Sure You Get Paid As A Photographer with Danielle Hayden

    Making Sure You Get Paid As A Photographer with Danielle Hayden

    Hello, sunshines! In this episode, we dive into the importance of financial management for creative entrepreneurs, particularly photographers. Danielle shares essential advice on how to manage finances, set up separate business and personal accounts, and the significance of reframing the narrative around money management. We discuss practical tools like financial statements, bookkeeping software, and the role of a professional money team. Danielle also covers how to calculate accurate income and expense figures, determine fair salaries, and plan for seasonal fluctuations in business. This conversation aims to empower creatives to handle their finances effectively, ensuring sustainable business growth.



    🌞Learn 10 FREE LEAD GENERATION strategies 👉 https://racheltraxler.com/lead-generation-freebie

    👉 follow me on IG https://instagram.com/racheltraxler

    🧡Watch me cover TWO weddings in ONE week! - https://www.youtube.com/watch?v=hW9eOm0o1xg

    🧡Check out my inquiry to income training! - https://racheltraxler.com/replay

    🧡Get your photography business legal! Use CODE: RACHELTLP10 - https://thelegalpaige.com/?aff=447



    ☀️Time stamps☀️

    00:00 Introduction

    00:40 Financial Considerations for Photographers

    02:54 Separating Business and Personal Finances

    04:11 Tools and Tips for Financial Management

    07:14 Paying Yourself: Calculations and Strategies

    13:34 Managing Cash Flow and Seasonal Fluctuations

    18:43 Final Advice and Encouragement

    20:56 Conclusion and Resources

    Get Danielle’s freebies! - https://kickstartaccountinginc.com/gifts

    Follow Danielle! - https://www.instagram.com/daniellehayden__oh/

    • 24 min
    Business Systemizing and Organization with Melissa Rich

    Business Systemizing and Organization with Melissa Rich

    Hello, sunshines! Mastering business organization and workflow automation can seem daunting, which is why we have Melissa Rich on this episode to discuss the importance of getting and staying organized in business. We highlight strategies for systemizing business operations with a focus on workflows and follow-ups to enhance client relationships. The discussion includes techniques like day and time blocking, the use of project management tools like Asana, and the significance of documenting processes with Standard Operating Procedures. The episode is packed with practical advice for photographers and creatives on maintaining consistency, managing tasks, and overcoming overwhelm to ensure a seamless business operation!

    👉 follow me on IG https://instagram.com/racheltraxler

    🧡 Get my Honeybook Workflow Freebie! - https://racheltraxler.com/honeybook-workflow-freebie

    🎉 We cull + edit our photos in @AFTERSHOOT

    get 20% off the new upgraded version here - https://aftershoot.com/edits/

    🧡 Ruby & Rae Co fanny pack bag - https://rubyandrae.com/products/the-sidekick-black

    use CODE: RACHEL15 for 15% off

    ☀️Time stamps☀️

    00:00 Introduction to Business Organization

    02:54 Day Blocking and Time Blocking Strategies

    05:35 Choosing the Right Project Management Tools

    06:45 Staying Consistent and Avoiding Overwhelm

    13:03 Effective Follow-Up Strategies

    19:52 Creating Standard Operating Procedures (SOPs)

    22:32 Conclusion and Final Thoughts

    Get Melissa’s 8 Time Saving Tactics - https://virtuallydonesystems.myflodesk.com/0851fb63-5477-4042-960f-26c9321c3f09

    Follow Melissa - https://www.instagram.com/virtuallydonesystems/

    • 25 min
    Building A Brand That Has No Competition with Eden Strader

    Building A Brand That Has No Competition with Eden Strader

    Hello, sunshines! Eden Strader is here to dive into the essential elements of creating a unique  and competition-proof photography brand. We discuss how to stay true to your mission while adapting to industry changes, and offer actionable steps to lay a strong business foundation. Eden shares insightful personal branding stories and practical advice on incorporating storytelling and personal traits into your business. This episode provides valuable guidance on making your brand a true reflection of yourself, ensuring an authentic and memorable client experience. Watch this episode on YouTube or Spotify video!

    Leave a review of the Gold Biz Podcast! - https://podcasts.apple.com/gb/podcast/gold-biz-podcast/id1553374027

    DM me and tell me what you thought of this episode! - https://www.instagram.com/racheltraxler

    ☀️Extras!☀️

    Get my FREE lead generation guide! - https://racheltraxler.com/lead-generation-freebie

    Get some of my FREE presets! - https://www.gpresets.com/product/rachel-traxler-presets/

    Learn to pose with me! - https://racheltraxler.com/bts-video

    Learn to build an intuitive brand - http://edenstrader.com/how-to-build-an-intuitive-brand

    ☀️Time stamps☀️

    00:00 Introduction: Building a Brand with No Competition

    00:35 Insights on Branding

    02:15 Defining Your Brand: Beyond Aesthetics

    03:19 Personal Branding: Reflecting Your Unique Self

    09:59 Storytelling in Branding: Making an Impact

    19:23 Action Steps: Building a Strong Brand Foundation

    22:46 Conclusion: Aligning Your Brand and Business



    Grab Eden's FREE marketing system & strategy guide - https://edenstrader.ck.page/6e17a824d7

    • 26 min
    Do Vendors Have the Right to Use Your Photos for Marketing? With Legal Paige

    Do Vendors Have the Right to Use Your Photos for Marketing? With Legal Paige

    Hello, sunshines! You are going to be blown away by this episode! The Legal Paige returns to discuss the important topic of photographers' legal rights over their images. The conversation covers how other vendors can legally use photographers' photos for marketing, the necessity of specific clauses in contracts, and how photographers can protect their intellectual property. Paige explains the rights photographers have to their images, the misuse by vendors, and the legal implications involved. You’re going to hear practical advice for creating workflows that ensure legal protection and foster good vendor relationships. Paige answers questions on how to handle situations where images are used without proper credit and shares resources for further legal education and contract templates. There is so much to learn in this episode - get ready!!

    Leave a review of the Gold Biz Podcast! - https://podcasts.apple.com/gb/podcast/gold-biz-podcast/id1553374027

    DM me and tell me what you thought of this episode! - https://www.instagram.com/racheltraxler

    ☀️Extras!☀️

    View all the contracts with The Legal Paige! https://thelegalpaige.com?aff=447

    10 FREE Lead Generations! - https://racheltraxler.com/lead-generation-freebie

    Take my inquiry identifier quiz! - https://racheltraxler.com/inquiry-response-quiz

    Get your new favorite photography bag through Ruby+Rae! Code RACHEL15 for 15% off! - https://rubyandrae.com/

    ☀️Time stamps☀️

    00:00 Welcome Back to the Gold Biz Podcast!

    00:09 Navigating Legal Waters: Photographers and Image Rights

    00:36 The Legal Landscape: Copyrights, Contracts, and Clauses

    04:43 Building Vendor Relationships and Licensing Agreements

    13:06 Client Communication and Model Releases

    25:27 Addressing Copyright Infringements and Vendor Education

    29:28 Finding Legal Resources and Wrapping Up

    Follow Paige on Instagram! - https://www.instagram.com/thelegalpaige/?hl=en

    • 32 min

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