6 episodes

Through working with some of the fast growing companies on the planet, we have learned there are two things that separate companies that scale vs. those that don't

1. Those that effectively use AI to optimize their marketing campaigns
2. Those that have a a design-first approach toward building applications

On this podcast, we will simplify the seemingly complex topics of AI and UI/UX by interviewing some of the great minds behind companies that have successfully scaled their marketing efforts.

If you're interested in more tangible takeaways from these leading experts and more, this podcast

Growth Caffeine Pyxis One

    • Technology

Through working with some of the fast growing companies on the planet, we have learned there are two things that separate companies that scale vs. those that don't

1. Those that effectively use AI to optimize their marketing campaigns
2. Those that have a a design-first approach toward building applications

On this podcast, we will simplify the seemingly complex topics of AI and UI/UX by interviewing some of the great minds behind companies that have successfully scaled their marketing efforts.

If you're interested in more tangible takeaways from these leading experts and more, this podcast

    Scaling Effective Marketing Strategies Using AI | Cristina Hellmund | Chief of Staff & Head of Corporate Strategy, Uber Eats (Latin America)

    Scaling Effective Marketing Strategies Using AI | Cristina Hellmund | Chief of Staff & Head of Corporate Strategy, Uber Eats (Latin America)

    Hello Everybody and Welcome to Growth Caffeine by Pyxis One.

    On this podcast, we simplify the role of Artificial Intelligence in Marketing and interview guests that share tangible takeaways of how to implement AI successfully. To do this, we speak to some of the world's foremost marketing experts.

    On today's episode, we were lucky to be joined by Cristina Hellmund, who is the Chief of Staff and Head of Corporate Strategy at Uber Eats Latin America

    In our conversation, Cristina takes us through how create a comprehensive marketing strategy for your business and how to scale that strategy with AI.


    Cristina started by walking us through how to select the marketing channels to run campaigns on based on previous campaign performance
    Then she shares her secrets to optimizing your target audiences to ensure you're reaching the right people with your ad sets
    Finally, she talk to us about the importance of a personalized customer experiences for conversions and shared simple steps of how to implement personalization in your campaigns

    If you're at all curious about how to create the perfect marketing strategy for your business, and how to scale that strategy through AI, this podcast is perfect for you.

    Make sure to subscribe to stay updated when we release new episodes!

    Pyxis One is a AI-led marketing cloud headquartered in San Francisco. With a robust portfolio of products, Pyxis One enables brands to perfect their end-to-end marketing efforts using Artificial Intelligence. Learn more about Pyxis One and our products here: https://pyxispm.com/

    See you soon!

    • 19 min
    #5: Role of AI in Consumer Communication Strategy

    #5: Role of AI in Consumer Communication Strategy

    Hello Everybody and Welcome to Growth Caffeine by Pyxis One.

    On this podcast, we simplify the role of Artificial Intelligence in Marketing and interview guests that share tangible takeaways of how to implement AI successfully. To do this, we speak to some of the world's foremost marketing experts.

    On today's episode, we were super excited to be joined by Robert Schneider, who is a Chief Content, Development and Strategy Officer at Learfield. Learfield helps college athletic programs connect to their audiences with their branding, ticketing and content solutions. They deep presence in the college athletics landscape around the US.

    In our conversation, Rob shares exactly how his teams develop effective content strategies for the college programs Learfield works with. We also dive deep into how AI can help brands scale their content strategies, more specifically, how can companies constantly test, optimize and innovate on their existing content.

    If you're at all curious about how AI can be used to scale content marketing, this is the conversation for you.

    Make sure to subscribe to stay updated when we release new episodes!

    Pyxis One is a AI-led marketing cloud headquartered in San Francisco. With a robust portfolio of products, Pyxis One enables brands to perfect their end-to-end marketing efforts using Artificial Intelligence. Learn more about Pyxis One and our products here: https://pyxispm.com/

    See you soon!

    • 23 min
    #4: AI is a game-changer for creatives and communication with Jazz Leong

    #4: AI is a game-changer for creatives and communication with Jazz Leong

    Pyxis One is a AI-led marketing cloud headquartered in San Francisco. With a robust portfolio of products, Pyxis One enables brands to perfect their end-to-end marketing efforts using Artificial Intelligence. Learn more about Pyxis One and our products here: https://pyxis-one.com/

    ____________

    Hey There! Welcome to Growth Caffeine by Pyxis One.

    On this podcast, we simplify the role of Artificial Intelligence in Marketing and interview guests that share tangible takeaways of how to implement AI successfully. To do this, we speak to some of the world's foremost marketing experts.

    On today's episode, we were incredibly lucky to be joined by Jazz Leong, who is the head of Integrated Marketing at Microsoft. With almost 20 years of Marketing Experience, Jazz is the definition of a Marketing thought leader and she is playing a key role in developing the content strategy for Microsoft.

    In our conversation, we covered the role of AI in content marketing and how it is helping scale creatives and copy generation at Microsoft, as well as optimizing their audience targeting. We also dove into Jazz's advice for organizations before implementing AI and where she and her teams are now focusing their time since the AI has helped with the execution aspects of digital marketing.

    If you're at all curious about how AI can be used in Content Marketing, this is the conversation for you.

    Make sure to subscribe to stay updated when we release new episodes!

    See you soon!

    • 18 min
    #3: AI and marketing: Is it the new engine of business? With Dawn Allen

    #3: AI and marketing: Is it the new engine of business? With Dawn Allen

    Hey There! Welcome to Growth Caffeine by Pyxis One.

    On this podcast, we simplify the role of Artificial Intelligence in Marketing and interview guests that share tangible takeaways of how to implement AI successfully. To do this, we speak to some of the world's foremost marketing experts.

    On today's episode, we were thrilled to be joined by Dawn Allen, who is a VP of Performance Marketing at MyHealthTeams. MyHealthTeams are a software company that build social networks for people living with Chronic Health Conditions. Her role is to bring in new users to their networks.

    In our conversation, Dawn shares a real life use case of Artificial Intelligence's use in Marketing. We discuss exactly how AI helps MyHealthTeams run hundreds of campaigns in parallel, while optimizing their target audiences at the same time. We also dive deep into how they've automated the process of creating graphics for their ads through AI.

    If you're at all curious about how AI can be used in Digital Marketing, this is the conversation for you.

    Make sure to subscribe to stay updated when we release new episodes!

    Pyxis One is a AI-led marketing cloud headquartered in San Francisco. With a robust portfolio of products, Pyxis One enables brands to perfect their end-to-end marketing efforts using Artificial Intelligence. Learn more about Pyxis One and our products here: https://pyxispm.com/

    See you soon!

    • 19 min
    #2: Personalization: Zero to scale with Sudhir Rao

    #2: Personalization: Zero to scale with Sudhir Rao

    Hey There! Welcome to Growth Caffeine by Pyxis One.

    On this podcast, we simplify the role of Artificial Intelligence in Marketing and interview guests that share tangible takeaways of how to implement AI successfully. To do this, we speak to some of the world's foremost marketing experts.

    On today's episode, we were lucky to be joined by Sudhir Rao. A serial entrepreneur, an angel investor and most recently, the Managing Partner at Celesta Capital - A Venture Capital Firm that invests in disruptive technologies. With over 40 years of experience, it's fair to say Sudhir Rao has been there and done that.

    In this episode, we discussed how companies can leverage AI to scale their marketing strategies. Sudhir explains


    How companies need to find their "Gap" before doing anything - Some call this Product Market Fit, he eloquently explains the importance of this and how to do it.
    Sudhir also shares the role of artificial intelligence in Marketing and gives us a broad view of how companies should think about AI when scaling.
    He also gives us a deep dive in how to identify where to deploy your AI and what data to consider when building algorithms.

    Also, most of his AI and marketing advice is also really great life advice. Tune into to find out what I'm talking about.

    Make sure to subscribe to stay updated when we release new episodes!

    Pyxis One is a AI-led marketing cloud headquartered in San Francisco. With a robust portfolio of products, Pyxis One enables brands to perfect their end-to-end marketing efforts using Artificial Intelligence. Learn more about Pyxis One and our products here: https://pyxispm.com/

    See you soon!

    • 28 min
    #1 - The Gravity of UI on UX with Ramakant Sharma

    #1 - The Gravity of UI on UX with Ramakant Sharma

    Welcome to the very first episode of Growth Caffeine by Pyxis One! For this very special occasion, we had a very special guest join us us for a chat, Ramakant Sharma.

    Ramakant is the co-founder and Chief Operating Officer at Livspace which as an online interior design platform that connects interior designers with customers in both India and Singapore.

    Livspace's list of accomplishments are extremely impressive. In their 7 years of existence, they have raised over 193m USD and acquired three companies in the process.

    Ramakant also played a key role in Myntra's success, where he was a vice president. And fun fact, he was India's 2nd biggest angel investor in 2019.

    In our takeaway packed conversation, we dove deep into Ramakant's approach to creating an incredible user experience at Livspace and why he feels usability must be at the core of design. As well as covering the future of UI UX Design and the role Artificial Intelligence will play.

    Stay tuned all the way through to the end because Ramakant shares the one thing he feels UI & UX teams must start incorporating into their processes to stay ahead of the curve.

    Make sure to subscribe to stay updated when we release new episodes!

    Learn more about Pyxis One: https://pyxispm.com/

    See you soon!

    • 31 min

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