Big CPG brands like Unilever & Heinz have been making incremental investments in building DTC models for years.
But with the current crisis, what was on the back burner is now brought to a boil.
And it is certainly not easy.
Traditionally, the bigger the brand, the higher the number of shelves it holds in supermarkets.
Our guest speaker, Amy Zhao has worked with two such brands - The Kraft Heinz Company and Newell Brands
She tells us all about building a sustainable DTC model for retail-first CPG brands in conversation with our host, Monika Adarsh.
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