31 min
Higgs and the Rise of Lifestyle Brands Investing in Cannabis
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- Business
In this week’s episode, Brandon sits down with Oliver Higgins, founder and CEO of Higgs. Oliver went to film school before trying to get a license in the newly legal cannabis industry. After difficulties securing a plant-touching license, Oliver remade Higgs into a brand packaging and true cannabis lifestyle brand. By not touching the plant, Oli and his team can focus 100% on building their brand, their brand community + lifestyle and the incredible packaging they’ve created. With a small team, Higgs has captured much of the SoCal market. Now they are looking to raise money with their $1 million seed round, hire a COO, and expand to other states + markets. Tune in, listen up, and get acquainted with one of the coolest brands and one of our favorite founders in the industry, Oli + Higgs!
In this week’s episode, Brandon sits down with Oliver Higgins, founder and CEO of Higgs. Oliver went to film school before trying to get a license in the newly legal cannabis industry. After difficulties securing a plant-touching license, Oliver remade Higgs into a brand packaging and true cannabis lifestyle brand. By not touching the plant, Oli and his team can focus 100% on building their brand, their brand community + lifestyle and the incredible packaging they’ve created. With a small team, Higgs has captured much of the SoCal market. Now they are looking to raise money with their $1 million seed round, hire a COO, and expand to other states + markets. Tune in, listen up, and get acquainted with one of the coolest brands and one of our favorite founders in the industry, Oli + Higgs!
31 min