64 episodes

Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist, and author Fabian Geyrhalter.

Hitting The Mark Fabian Geyrhalter

    • Business
    • 5.0 • 1 Rating

Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist, and author Fabian Geyrhalter.

    Max Johnson, Co-Founder & CEO, Awe Inspired

    Max Johnson, Co-Founder & CEO, Awe Inspired

    Max Johnson built a tremendously impactful business over the course of the last 4 years through simple necklaces that celebrate female goddesses and leaders. The brand, Awe Inspired, was born out of Max's mother’s desire to empower fellow cancer survivors. From the journey of blindly walking into brand agencies on Madison Avenue to learning how personalization and shared values are key to the future success of their jewelry brand, Awe Inspired is exactly that: Inspiring.

    If you were wondering if taking a political stance is the right move for your brand, or how to navigate picking up the phone to call your customers to have them help you in creating the next iteration of your offering, to thinking of your brand as an actor, this episode is full of awe-inspiring – yes, I had to go there - nuggets of brand and marketing wisdom.

    And, who knows, you may even be moved to tears when you hear the brand story.

    • 48 min
    Nick Ajluni & Nick Guillen, Co-Founders, TRUFF

    Nick Ajluni & Nick Guillen, Co-Founders, TRUFF

    You must have been on a social media diet to not have stumbled upon TRUFF’s masterfully designed array of truffle-infused sauces. But TRUFF is not solely a social media sensation, you can find the brand anywhere from Whole Foods to Neiman Marcus, and from the U.S. to Australia.

    The two Co-Founders, Nick Ajluni and Nick Guillen, have a knack for brand building and now that I have tried their products, which of course in true TRUFF fashion they immediately shipped my way after recording the interview, I can attest that this is not just hot marketing; it is one unbelievably addictive, tasty, and unique product.

    I am thrilled to have had them on the show to share their branding and marketing secrets with you. We had tons of fun during this interview and it is an episode I would want no one to miss out on.

    • 52 min
    Edward Hartman, Co-Founder, LegalZoom

    Edward Hartman, Co-Founder, LegalZoom

    Eddie Hartman created LegalZoom 20 years ago with two friends and built it into the best-known legal brand in the United States. LegalZoom has over 4 million customers and more than half of all Americans know the brand.

    I have been a customer for a mighty long time and having this chat with Eddie was just incredibly stimulating and rewarding. We talk about how celebrity lawyer Robert Shapiro became the face of the company, we discuss the impact of assurance and how ‘brand’ is the future promise about something you can not guarantee today, how the word ‘zoom’ used to stand for LegalZoom before the pandemic hit, and Eddie shares tons of actionable brand advice for any entrepreneur, CEO and CMO alike.

    • 45 min
    Matthew Barnett, Papa Bear, Bonjoro

    Matthew Barnett, Papa Bear, Bonjoro

    In the last episode we were in Iceland, today we are in Australia, and finally, we have a B2B brand on the show again: A tech brand that is in the business of converting, retaining, and growing your customers with delightful personal video messages sent at just the right moment.

    But Bonjoro is not your typical tech company – it has brand and culture at its heart. It is about creating customer love, and it is a weird brand, a fun brand, a brand that is not afraid to stand out, most probably more afraid to blend in.

    Matt and I talk about the importance of branding for B2B companies, about brand copy, about creating funnels for a brand that has multiple audiences with multiple pain points, and of course, we talk about the importance of bears to Bonjoro hence Matt's unusual title.

    • 48 min
    Björn Steinar Jónsson, Founder & CEO, Saltverk

    Björn Steinar Jónsson, Founder & CEO, Saltverk

    Björn Steinar Jónsson runs Saltverk, which produces hand-harvested sustainable sea salt using only energy from geothermal hot springs in the northwestern fjords of Iceland. Saltverk's salt-making method is based on the traditional methods of the 17th-century, which means that during the entire process they leave zero carbon footprint.

    The salt is used in many of the world's best restaurants (great story about Noma in the interview) and it was time to sit down and talk about the concept of 'brand' with Björn, whose product I have been enjoying for a little while now.

    It was a great pleasure and I hope you will enjoy Björn’s story of harvesting salt, his empathetic viewpoints on sustainability, trust, and brand purpose which should be inspirational for any brand builder, marketer, and foodie alike.

    • 43 min
    Nicole Gibbons, Founder & CEO, Clare

    Nicole Gibbons, Founder & CEO, Clare

    Interior designer Nicole Gibbons set out to 'take the pain out of paint' through her brand Clare where she has pioneered an easier, faster, and more inspiring way to shop for paint.

    Fast Company proclaimed “The Warby Parker of paint is here” and Nicole has just been named one of Inc’s 100 Women Building America's Most Innovative and Ambitious Businesses.

    In a fascinating conversation, we dive into sustainability, physical retail experiences versus D2C, Clare’s unique brand language, and of course, the meaning behind the brand’s name, which could have easily been Nicole, but ended up being Clare. And you will get to know the very misleading and dangerous side of the paint industry.

    • 40 min

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