Episode Description - Which elements should we focus on to achieve higher ROI in the times of pandemic?
In this episode, learn some tips on how to make a local business online and deliver the right message to the audience. Learn how to capitalize the recent happenings in the market!
Episode Highlights - In this podcast of “Dude, Where’s My ROI?” meet the man who can decipher the madness behind social media, Shreyas Deshmukh. He is the Senior Brand Services Manager, Social Media at FCB Interface, and a social media enthusiast. He has 8+ years of experience in Social Media.
He shares his journey in marketing for the last couple of years and what does it look like in COVID times.
Notable Quotes & Examples
Exchange of information in social groups has increased during the pandemic.
Use of Marketing Tools help the brand make right decisions.
The trend of Moment Marketing and Data-driven Marketing has become essential for brands to achieve higher followers and reach.
Personal Branding by brands is a requirement, not an option in the present era.
Building Connections through LinkedIn, Instagram, or e-webinars help generate ROI for a brand.
Use the Power of Google, SEO and YouTube to turn a local business into an online business.
Google Alerts and Twitter for Trends and Updates
Social Samosa for Recent Data and Trends
Unmetric and Socialbakers for Social Analytics
Salesforce and Talkwalker for Social Listening
Global Web Index for Planning and Strategizing
SimilarWeb for Website Analytics