How to build a food business the old fashioned way: Vasundhara Jhunjhunwala
#foodocracyforher is a series where I speak to women entrepreneurs in the food and beverage space in India to bring you their inspiring stories.
Today's episode is about a second generation run business, which is called @oldfashionedgourmet, and which was started by the late Shyamlata Sihare when she was 65 year old.
Her daughter, Vasundhara Jhunjhunwala, has taken on the mantle from her mother and runs the company today.
In this chat, Vasundhara tells us about her mother's remarkable story of being someone who from being a child widow and who had not got chance to complete her education, eventually went the University of Michigan to study advertising in her 40s.
She tells us about what taking her mother's legacy onwards means to her in terms of running and growing this indigenous pickle, jam, spices, papad and curry mix making labour of love. Vasundhara also tells us about how this journey has helped her fall in love with the wealth of Indian food herself.
Do watch to see how we can look inwards to create and grow a business whose appeal is universal and very current.
Their website for online orders is: www.oldfashionedgourmet.com
#indianfood #spice #pickle #papad #finelychoppedtv #foodpodcast