How to Create Content Intentionally & Rethink the Algorithm with Xanthe Appleyard Okay Sister

Xanthe Appleyard from Oh Sierra Creative chats with Scout and Mady about how to intentionally create content, master social media, and implement mindset shifts when it comes to the algorithm. Xanthe shares her strategy for Instagram stories, what we can control when it comes to our content, and how to connect with your community in a way that actually moves the needle. They also chat about being cringe, putting yourself out there, and what it means to provide value in an authentic way. Perfect for anyone who wants to be a content creator or who has a business that wants to show up more on social media.

Xanthe is a content strategy coach and passionate community builder, based in Los Angeles. As the co-founder of Oh Sierra, alongside her husband Frank, Xanthe helps creative leaders harness the potent power of community through content strategy + education, collaborative events, and creative spaces.


Current Fixations:
Nudestix Lip Butter
Notion

Follow Xanthe on…
Instagram: @ohsierracreative
TikTok: @ohsierracreative
Website: www.ohsierra.ca

Watch Okay Sister on YouTube: Okay Sister Podcast

Follow Okay Sister on…
Instagram: @okaysisterpod
TikTok: @okaysisterpod

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Instagram: @scoutsobel
TikTok: @scoutsobel
REVUE: @revueeditorial
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Follow Mady on…
Instagram: @madymaio
TikTok: @madymaio
Camber: @camberapp
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