7 min

How to develop a TikTok marketing strategy The Digital Marketing Podcast

    • Technology

If you are a digital marketer and you are not leveraging TikTok to market your products and services, you are already too late. TikTok is the latest kid on the block - an app that is growing at a rapid pace.

- TikTok has been downloaded over 1bn times
- It has 500 million monthly active users 
- It’s seen a 275% YoY growth in monthly new users
- Users spend more than 50 minutes/day on the app
- 41% of users are aged 16–24

If you are a digital marketer and you are not leveraging TikTok to market your products and services, you are already too late. TikTok is the latest kid on the block - an app that is growing at a rapid pace.

- TikTok has been downloaded over 1bn times
- It has 500 million monthly active users 
- It’s seen a 275% YoY growth in monthly new users
- Users spend more than 50 minutes/day on the app
- 41% of users are aged 16–24

7 min

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