How to get started with marketing w/ Ish Jindal, Co-founder @ Tars Upekkha Podcast

In this episode, we talk to Ish Jindal, Co-founder of chatbot startup Tars, about how founders who've never done marketing in their life can start marketing. Ish talks about how he first got into marketing back when he was in college, the challenges associated with selling to an audience that lives in a completely different cultural context and most importantly, he shares a set of handy tactics that founders can use to get the ball rolling on their marketing journeys. If you're thinking about setting up your own marketing operation or are just tired of the daily grind of outbound sales, then this episode is for you.