How To Run Operationally Excellent Stores with Rachel Williamson

Our special guest, Rachel Williamson, brings over 30 years of experience in brick-and-mortar retail to advise our audience on how to provide the best possible in-store experience.

• In what ways was COVID a blessing in disguise in pushing retailers to adopt customer journeys they should’ve taken on board a while ago? What trends should retailers be skeptical of implementing? What should digitally native brands know about opening their first retail locations, and what should brick-and-mortar old schoolers do to keep up with their online counterparts?
• We ask these questions and more of our special guest, Rachel Williamson, owner and CEO of Running Great Stores. Rachel brings over 30 years of experience in brick-and-mortar retail working across a range of organizations starting with mom and pops all the way to the GAP. 
• Rachel now devotes her time to consulting and advising retailers on the best ways to spend their dollars, how to create their own pathways to success as opposed to copying what everyone else is doing, and how to pivot on a dime.