15 episodes

This podcast is for people who devote their lives and careers to improving the planet. I cut through the complain-o-sphere and interview experts in behavior psychology, game design, and environmental data to learn the techniques that really do work to make measurable change happen on the ground. I like to call it "Fitbit for the Planet" design.

How to Save the Worl‪d‬ Katie Patrick

    • Entrepreneurship

This podcast is for people who devote their lives and careers to improving the planet. I cut through the complain-o-sphere and interview experts in behavior psychology, game design, and environmental data to learn the techniques that really do work to make measurable change happen on the ground. I like to call it "Fitbit for the Planet" design.

    Vegans, You’re doing it wrong: How to get people to eat less meat

    Vegans, You’re doing it wrong: How to get people to eat less meat

    Are the words ‘vegan’ and ‘vegetarian’ helpful or harmful to the quest to reduce society's ravenous meat consumption? Gregg Sparkman is a Ph.D. student in social psychology at Stanford University who specializes in the study of how to get people to eat less meat. In this interview, he takes us through the many fascinating (and often counter-intuitive) dynamics of what it takes to get people to measurably reduce their meat intake - and it’s not what you think. We talk about social norms in messaging and in particular his specific field of ‘dynamic norms’ where he proved that simply changing a few words in a message has the proven capacity to double the number of vegan meal choices. This episode is a rare gem and an absolute must for anyone trying to influence ethical, plant-based, or sustainable eating habits. Gregg explains many crucial psychological concepts often left out of the vegan and vegetarian movement’s attempts to change the world.  Contact Gregg Sparkman Gregg Sparkman {at} gmail.com if you're interested in more behavioral science on getting people to eat less meat.  

    Support the podcast on Patreon http://www.patreon.com/katiepatrick

    Download free tutorial guides on how to be a world-changing superstar at http://katiepatrick.com 

    Learn more in my book How to Save the World https://gum.co/NTLXy

    • 57 min
    Ecology From Space: How New Satellites are Revolutionizing Conservation with Joseph Mascaro PhD

    Ecology From Space: How New Satellites are Revolutionizing Conservation with Joseph Mascaro PhD

    Planet Labs has launched nearly 200 very small satellites in the atmosphere that take high-resolution images of the earth just about every single day. Today’s guest Joseph Mascaro is a Ph.D. tropical ecologist. He is the Director of Academic Programs at Planet Labs and has the fascinating role of helping conservation groups and academics use these spectacular images of the earth for good. We talk about how fast-paced agile technology development can be used to support environmental protection, how images help us emotionally connect with issues in a way that plain data tends not, and how (counter to popular environmental belief), going to Mars is essential to protect life on earth. Don’t miss out on this fabulous episode!

    If you are conservation organization wanting more information on forest cover, ice-cover, fires or anything you can see from the air, check out planet.com

    • 55 min
    The Two Lenses Secret to Solving Every Problem

    The Two Lenses Secret to Solving Every Problem

    All problems are essentially made of the real world matter:  matter that is measurable. All solutions require the influence of human beings, which are governed by their own psychological behavior.

    We truly cannot avoid the process of understanding the data about our cause, if we are going to change anything at all. We can not avoid the process of understanding the drivers of human behavior if we are going to change the actions of any human beings.

    This understanding lead me to coin the term, the “two lenses” approach to social change.

    The two lenses approach means,

    1) Your problem needs to be understood through the lens of measurement or data.

    and

    2) Your solution needs to be understood through the lens of behavioral psychology.​​​​​​​

    • 12 min
    The Russian Dolls Strategy For Change

    The Russian Dolls Strategy For Change

    What can Russian dolls possibly have to do with changing the world?

    It’s a metaphor that I borrowed from a book called “The Big Leap” by PhD psychologist Gay Hendricks. He used the metaphor of “Russian dolls” to describe the process of digging deeper into oneself, and into the subliminal drivers that guide the real reasons we do things. A bit like the process of asking “Why . . . why . . . why?” To peel away the layers of the onion of our life decisions, or to open up the Russian dolls of our inner selves to find the little one that sits in the very core.

    Hendrick’s metaphor for digging deeper into the self, seemed to also fit beautifully for digging into our strategy for how we change the world.

    I started to explain gamification as a kind of “motivational wrapping” we can apply to human behavior.

    • 13 min
    How to Find Your Creative Genius Zone

    How to Find Your Creative Genius Zone

    Have you ever felt like you had a special kind of skill, or a calling, or some bigger reason for existing on the planet? Have you felt like there is more to life than just working a regular nine to five job? Or being a struggling activist working for a pitifully low salary in a sweet but ineffectual non-profit?

    Do you get that weird feeling that “there’s gotta be more to life than this?”

    I’ve had this feeling forever. I think you probably have it too.

    I believe this feeling is a calling that is telling you that you are not operating from your creative genius zone and that you really need to be.

    • 11 min
    How Smart Water’s Big Data is Getting You to Change with Emily Kleeman

    How Smart Water’s Big Data is Getting You to Change with Emily Kleeman

    It’s easy to talk about saving water, but how do you *actually* get people to make real water reductions that you can measure? Environmentally friendly actions are known by psychologists as one of the most difficult things we try and get people to do. A new technology company called WaterSmart has been developing an app that shows you how much water you use compared to your neighbors – and it works. We talk about the technology behind modern water smart meters, what it takes to design for behavior change, and how the water industry’s new immersion in big data is changing how we get people to change for the better. Sign up to http://katiepatrick.com and learn more at http://watersmart.com

    • 35 min

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