38 episodes

Are you starting a company from scratch and aren’t really sure of what to do first? Great, me too.
In HOW TO START UP you’ll hear 20 minute interviews every other Tuesday with a broad mix of people who have all successfully started, run and even sold, their own companies. They share not only professional but personal experiences and valuable lessons on what we should be doing now, next or never to build a business.
We are in the eye of the storm that is now becoming a ‘new normal’. An uncharted territory where many skilled people are facing unemployment and are rethinking how to earn their income. Values are recalibrating, missions are shifting and purposes are set to become clearer.
We are also experiencing an overwhelming surge in willingness to support others. It is in that spirit I wanted to collate and curate all the advice being so kindly offered to me, as I step into my own new world of starting a company.
Hosted by me, Juliet Fallowfield, founder of PR advisory for startups Fallow, Field & Mason this podcast hopes to bring you confidence, encouragement and reassurance that you’re on the right track. I’d love to hear your feedback and your own startup stories: hello@fallowfieldmason.com
MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link: https://incompetech.filmmusic.io/song/3787-funk-game-loop
License: http://creativecommons.org/licenses/by/4.0/

HOW TO START UP by FF&M Juliet Fallowfield

    • Business

Are you starting a company from scratch and aren’t really sure of what to do first? Great, me too.
In HOW TO START UP you’ll hear 20 minute interviews every other Tuesday with a broad mix of people who have all successfully started, run and even sold, their own companies. They share not only professional but personal experiences and valuable lessons on what we should be doing now, next or never to build a business.
We are in the eye of the storm that is now becoming a ‘new normal’. An uncharted territory where many skilled people are facing unemployment and are rethinking how to earn their income. Values are recalibrating, missions are shifting and purposes are set to become clearer.
We are also experiencing an overwhelming surge in willingness to support others. It is in that spirit I wanted to collate and curate all the advice being so kindly offered to me, as I step into my own new world of starting a company.
Hosted by me, Juliet Fallowfield, founder of PR advisory for startups Fallow, Field & Mason this podcast hopes to bring you confidence, encouragement and reassurance that you’re on the right track. I’d love to hear your feedback and your own startup stories: hello@fallowfieldmason.com
MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link: https://incompetech.filmmusic.io/song/3787-funk-game-loop
License: http://creativecommons.org/licenses/by/4.0/

    How to start a company with your best friend, Olga Beck-Friis, Co-Founder & CEO of PocketLaw

    How to start a company with your best friend, Olga Beck-Friis, Co-Founder & CEO of PocketLaw

    In this episode I’m joined by Olga Beck-Friis, Co-Founder and CEO of PocketLaw, a Swedish startup now launching in the UK to enable SMEs to take care of their own legal matters. 
    Having co-founded PocketLaw with her oldest childhood friend, Kira Unger (CEO), Olga explains how she and Kira separate work from their personal friendship and how they manage this dynamic within a business environment. Olga also offers her insights into improving gender diversity within startups alongside her thoughts on the future digitisation and automation of professional services.
    PocketLaw provides small businesses with contract automation and management, access to usually-expensive legal documentation, and on-demand consultation with real-life lawyers. 
    Olga’s advice:
    Take care to communicate; always be transparent about how you feelListen carefully to each other and be willing to change your mindWhen looking for a partner, look for someone with similar values and ambitions for the company, but with different skill sets / experiences / enthusiasms, so that you will complement each otherRemember, sharing the pressure relieves itAs for gender diversity, go for the best candidate but concentrate your search in the right placesYou don’t need to define yourself as a business leader by genderWhen starting out, take the business seriously; follow the same protocols as large companies and be just as professional and organisedA new company is vulnerable; don’t underestimate its equity, and only offer it to full-time employees or to cash investorsTry not to worry too much; it will take time to build the company, so be kind to yourselfIf you’d like to contact Olga you can reach her via LinkedIn  or Twitter. 
    Head over to Speakpipe to leave your voice note for future guests too.
    LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.For contracts check out Law Depot.Recorded, edited & published by Juliet Fallowfield, 2021 founder of PR for startups advisory Fallow, Field & Mason. Edited by Renale Mathurin. MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link & Licence

    • 14 min
    How to nail your investor deck with James Pringle, Founder of Pringle Capital

    How to nail your investor deck with James Pringle, Founder of Pringle Capital

    In this episode, we hear from James Pringle, Founder of Pringle Capital which has grown to become one of the UK’s most active angel networks. The Pringle Network has previously led raises in e-commerce, fintech and augmented reality startups, with James having become a leading figure within the UK tech space. 

    We learn James’ advice for startups seeking investment from angel networks, his own experiences of launching a business and the challenges he has overcome on his entrepreneurial journey. 
    James’ advice:
    “You’ve got to really want to do it” - but as long as you have energy and enthusiasm, go for itNever go into a meeting with anything that will shock or surprise people, because they will react and you will lose control of the meeting.  Make sure everyone is informed in advance and the meeting will be more constructiveConcentrate on the basics: team, product and sales.  Worry about the admin later and don’t overcomplicate things.  Stay focussed.Administrative chores like tax returns are not that scary; you will be guided by HMRCSurround yourself with people who will celebrate your wins with youWhen managing people, concentrate on good communication at all levelsWhether you need investment or not, putting together a 12-slide deck is a valuable exercise.  Air your pitch deck among friends/family/people in the industry as much as you can, and this will help you get a grasp of problems/solutions/market size/competition/business model etc.Keep the deck concise because this is more useful for a potential investor to make an informed decision about your productSpeak to as many people as you can and don’t be afraid to ask questionsIf you’d like to contact James you can reach him via LinkedIn 
    Head over to Speakpipe to leave your voice note for future guests too.
    LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.For contracts check out Law Depot.Recorded, edited & published by Juliet Fallowfield, 2021 founder of PR for startups advisory Fallow, Field & Mason. Edited by Renale Mathurin. MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link & Licence

    • 15 min
    How to master self esteem with Ben Ivey, Founder & CEO of Entrepreneur Lifestyle

    How to master self esteem with Ben Ivey, Founder & CEO of Entrepreneur Lifestyle

    Today I am talking to Ben Ivey who, realising that successful people are not necessarily happy people, decided to work directly with entrepreneurs who might be feeling overwhelmed, in order to help them better manage their work-life balance, as well as succeed further in business.

    Ben has spoken at over 200 events internationally on how to embrace living entrepreneurially via his company, The Entrepreneur Lifestyle for which he is founder and CEO.
    Ben's advice:
    While it’s important to believe in what you are doing, remember to balance this with the need to market yourself and keep the cash coming inPay attention to people you admire while understanding everyone will have failings.  “Understand the best of the best from different people”Set yourself small challenges and surprise yourself with what you will be able to achieveBe disciplined: carry through on your ambitionsFocus on what you are good at, and delegate to others tasks you are less capable ofTrust others and give them responsibilityEstablish boundaries in your personal life; give yourself time to relax and keep to a routineDon’t be too self-critical; it can be destructive and achieves nothing.  Be kind to yourself!If you’d like to contact Ben you can reach him via hello@Ben-ivey.com
    Head over to Speakpipe to leave your voice note for future guests too.LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.For contracts check out Law Depot.Recorded, edited & published by Juliet Fallowfield, 2021 founder of PR for startups advisory Fallow, Field & Mason. Edited by Renale Mathurin. MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link & Licence

    • 17 min
    How to keep recruitment close with Romanie Thomas, Founder & CEO of Juggle

    How to keep recruitment close with Romanie Thomas, Founder & CEO of Juggle

    In this episode we hear from Romanie Thomas who founded Juggle, the digital platform for companies to find, onboard, pay and manage experienced yet flexible professionals.
    Romanie kept coming up against the same problem in her industry.  Witnessing the lack of flexible senior roles was preventing talented professionals from reentering the workforce, so she decided to leave her role in executive search to solve this problem and found Juggle.   Four years on, her company makes it possible for companies to hire outstanding professional talent in just a few clicks. 
    Romanie shares advice on how important it is for founders to prioritise and own the recruitment process of their teams and continue to keep it really close even when the company scales and how putting self care first ensures that her professional self is in the strongest position to succeed. 
    Romanie’s advice:
    When starting out, only take investment money from those you trust and respect; don’t just take it because it’s offeredTry to build a group of like-minded founders around you for adviceAlways listen to your own instinctsHiring people can be tricky; be rigorous in your procedures and don’t assume it’s easyPrioritise hiring and fund-raising; a good product will follow onAccept you can’t do it all; focus on one thing at a time so you can do it wellTake care of yourself; food and exercise are vital and your well-being is vital to the companyWhen fund-raising, make sure you have good legal adviceTake care of your team if you have one; you will find this rewardingDon’t put awkward things off but tackle them head on; be truthful earlyAim high in your daily routine; if you can manage ten calls every morning it will soon become a habitIf you’d like to contact Romanie you can reach her via romanie@juggle.jobs
    Head over to Speakpipe to leave your voice note for future guests too.LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.For contracts check out Law Depot.Recorded, edited & published by Juliet Fallowfield, 2021 founder of PR for startups advisory Fallow, Field & Mason. Edited by Renale Mathurin. MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link & Licence

    • 16 min
    How to start raising investment with Helena Murphy, Co-Founder & Managing Partner of Raising Partners

    How to start raising investment with Helena Murphy, Co-Founder & Managing Partner of Raising Partners

    This week we hear from Helena Murphy, the Co-Founder and Managing Partner of Raising Partners. After receiving poor financial advice and having to wind up her first business, Helena experienced stress which greatly impacted her physical health. 
    Helena subsequently established Raising Partners to support other early-stage entrepreneurs in raising investment and avoid the pitfalls she had previously encountered. Working with companies in sectors ranging from technology to healthcare, and consumer retail to renewable energy, Raising Partners seeks investment opportunities with companies positively impacting both people and the planet.
    Helena’s advice:
    Begin with the very best financial model possible: numbers are the foundation of your businessDon’t delegate all the finance - understand it yourself.  Be aware of the cash flow, look ahead, so that you operate from a position of strength and knowledge rather than trying to catch up when it’s too lateYour accountant should be someone who not only deals with book-keeping/accounts/VAT/systems etc, but someone who acts as a finance director and can take a strategic look at your company’s progress, who understands the different stages of a company’s growth and can help you take the long viewNever underestimate common senseAlso never underestimate your capabilitiesBe firm with your boundariesWhen pricing, put a value on experience as much as on timeSpend time judging the cultural fit of a client, as this will reflect on your companyIf you’d like to contact Helena you can reach her via helena@raisingpartners.com or Twitter.
    Head over to Speakpipe to leave your voice note for future guests too.LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.For contracts check out Law Depot.Recorded, edited & published by Juliet Fallowfield, 2021 founder of PR for startups advisory Fallow, Field & Mason. Edited by Renale Mathurin. MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link & Licence

    • 24 min
    How to start with putting people above profit with Laura Tenison, Founder of JoJo Maman Bébé

    How to start with putting people above profit with Laura Tenison, Founder of JoJo Maman Bébé

    In this episode we hear from Laura Tenison MBE, the Founder and CEO of JoJo Maman Bébé . As a Certified B Corporation, the company has committed itself to evaluate a “triple bottom line”, putting people and the planet above profit.
    Laura started her company in 1993 from her London flat-share, following on from an almost fatal accident whilst living in France. Having brought Breton-inspired clothing to the maternity market, today, JoJo Maman Bébé is widely considered the foremost maternity wear and baby clothing retailer in the UK, while also setting a great example for new founders to follow. 
    Advice:
    Have a sense of responsibility for your team.  Be seen to be hard-working.  If you can be B Corp certified your customers will trust you and it will challenge you to make your company better and improve your business ethos. Allow your employees some autonomy so that they can make mistakes and learn; delegating is important.  Brand consistency through all channels is vital for a successful company.  As the CEO, work out how to switch off.If you’d like to contact Laura you can via Twitter or Instagram. 
    Head over to Speakpipe to leave your voice note for future guests too.
    LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.For contracts check out Law Depot.Recorded, edited & published by Juliet Fallowfield, 2021 founder of PR for startups advisory Fallow, Field & Mason. Edited by Renale Mathurin. MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link & Licence

    • 20 min

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