Importance of Visitor Relationship Management for Publishers (with Dan Rua from Admiral)

In this episode, we invited Dan Rua. He is the CEO of Admiral. Previously, Dan spent decades in venture capital - mostly with media publishers.

One of the companies he backed was Grooveshark - a music streaming service. This is when he noticed that music enthusiasts were some of the early AdBlock adopters.

This led him to invest more into the problem and ultimately create Admiral to help publishers strengthen their relationship with visitors.

Here are some highlights from the episode:

00:00 - Introduction

05:31 - Are acceptable ads really solving ad blocking problems?

11:50 - Deep dive into visitor relationships

17:24 - First-party data and publishers

23:50 - Customer love and helping publishers grow

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