Inclusion and Marketing Sonia Thompson
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- Business
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream."
The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers.
This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
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109. Cultural intelligence for marketers with Dr. Anastasia Kārkliņa Gabriel
Cultural intelligence is essential for any brand that wants to be effective with their inclusive marketing efforts. It is the foundation for helping you engage in an authentic way to make people from underrepresented and underserved communities feel seen and like they belong with you.
In this episode, I sat down with an expert who actually wrote a book on cultural intelligence for marketers -- to talk about that very topic.
Dr. Anastasia Kārkliņa Gabriel is a cultural theorist, writer, social critic, and strategist specializing in inclusivity within marketing, media, and tech. She's currently a senior insights lead at Reddit, and has consulted for brands inclusing Nike, Samsung, Disney, Ulta Beauty, and Amex.
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Dr. Anastasia Gabriel on LinkedIn
Cultural Intelligence for Marketers book -
108. A framework for inclusive communications with Dr. Suzanne Wertheim
Communication is a core part of marketing. And yet it feels like so many brands struggle with communicating in a manner that is both inclusive and authentic. As a result, a lot of times brands struggle with communicating in a manner that doesn't turn people off or push people away that they would prefer to draw closer.
In today's episode, I sat down with Dr. Suzanne Wertheim, a linguist, inclusive language expert, and author of The Inclusive Language Field Guide. During our chat, we cover a framework for using inclusive language that gives you the confidence you need to design your communications in a way that makes more people feel like they belong with you.
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The Inclusive Language Field Guide
Dr. Suzanne Wertheim
Episode 15: Getting started with inclusive language with Nailah King -
107. How changes to the 2030 U.S. Census impacts your brand today
Major changes are coming to the 2030 Census in the U.S. And even though we're a few years away from those changes taking effect, the implications for brands start now. In this episode, I walk you through the changes the U.S. government recently announced for the Census, why the changes were made, and how they impact your brand.
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U.S. Census Changes Just Approved
Sample 2030 U.S. Census Questionnaire
Suzanne Wertheim
SightsSet Consulting - Renita Bryant -
106. How Zumba built a global customer base in more than 180 countries
Inclusive marketing really is just doing marketing well. Even though we aren't there now, eventually, we'll get to a place where won't even need to call inclusive marketing inclusive marketing anymore -- it'll just be the way we do marketing.
The good news -- we're not too far away from that being our reality. That's because that's the way some brands are already operating today. Zumba is one of those brands that has that approach.
In today's episode, I sat down with Zumba's Chief Marketing Officer, Carolina Moreas, who gave a ton of insight into the way the brand operates, that has enabled them to build a global and fiercely loyal customer base in more than 180 countries.
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Zumba -
105. How The Home Depot became "The Most Culturally Inclusive Brand"
The Home Depot was recently named "The Most Culturally Inclusive Brand" by the ANA’s Alliance for Inclusive & Multicultural Marketing (AIMM).
I thought it would be great for you to learn about their approach to inclusive marketing, so I sat down with Chante LaGon, Sr. Manager of Multi-Cultural Marketing at The Home Depot to get insight into how they think about and execute inclusive marketing.
There's lots to learn from this chat. Pull out your pen and dig in.
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The Home Depot -
104. How smart brands use an inclusive marketing consultant to spark growth
Inclusive marketing is a fairly new discipline. As a result, inclusive marketing consultants and strategists are newer areas of expertise for talent.
Whenever I introduce myself and explain that I'm an inclusive marketing consultant, coach, and strategist, I always find that I need to explain what that means. That includes sharing the ways I support clients for people to get it.
An inclusive marketing consultant isn't like a copywriter, sales person, or even market researcher where people tend to understand right away more or less what you do.
Thankfully, more brands are focusing on building inclusive brands that attract and retain a bigger and more diverse customer base. As such, I thought it would be helpful to understand how an inclusive marketing consultant can support you in your efforts. This is especially relevant if inclusive marketing isn't firmly rooted into the DNA of the way your brand operates.
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