39 min
Informed Consent Conversations with Diana Farias Heinrich When Bearing Witness: Becoming a Trauma-Informed Storyteller
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- Non-Profit
When it comes to nonprofit marketing, personal stories are powerful. But we need to be careful—not every story is ours to tell. Diana Farias Heinrich, founder of Habrá Marketing, joins us on the podcast to tell us how she learned this the hard way when a story she shared had unexpected consequences for the young woman involved. Motivated by this eye-opening experience, Diana decided there must be an ethical way to leverage stories in our marketing efforts. The solution? Informed co...
When it comes to nonprofit marketing, personal stories are powerful. But we need to be careful—not every story is ours to tell. Diana Farias Heinrich, founder of Habrá Marketing, joins us on the podcast to tell us how she learned this the hard way when a story she shared had unexpected consequences for the young woman involved. Motivated by this eye-opening experience, Diana decided there must be an ethical way to leverage stories in our marketing efforts. The solution? Informed co...
39 min