Bob Moesta and Chris Spiek apply the Jobs-to-be-Done Innovation Framework to current hot topics related to product design, marketing, business strategy, and technology.
Tune in for a tactician's view of how the Jobs-to-be-Done Framework is applied to every-day business challenges.
Seedling idea to public launch: using JTBD end-to-end to plan, develop, & market a new feature. Part 2
This is the second part of a series of episodes where we’ll explore an end-to-end product development effort at Autobooks. In the first part of this series we discuss how we used Jobs-to-be-Done to arrive at the insight that led … Read More
Seedling idea to public launch: using JTBD end-to-end to plan, develop, & market a new feature. Part 1
This is the first part of a series of episodes where we’ll explore an end-to-end product development effort at Autobooks. At Autobooks we’re working hard to discover and build solutions for the struggles that small business owners face as they … Read More
Adding Jobs-to-be-Done to a Persona-Based Product Development Process
In this episode we dive into the sometimes controversial topic of how Jobs-to-be-Done and Personas complement or contradict each other with Claire Menke, the Senior Manager of UX Research at Udemy. Claire has deep experience with both frameworks, and after conducting a JTBD project … Read More
Marketing Intercom with Jobs-to-be-Done | Matt Hodges on Jobs-to-be-Done Radio
This week Matt Hodges, Intercom’s head of marketing, joins us to talk about integrating Intercom’s marketing efforts around Jobs-to-be-Done. Matt talks us through his experience of uncovering the jobs that Intercom is hired to do, and applying the learning to … Read More
Jobs-to-be-Done Radio: Chris from Tealeaf on The Dangers of Confusing Purchase with Commitment
When do people realize value from your product? It’s not always when they hand over their money to you, but when they really make the progress that they intended to make. This week Chris Lee from Tealeaf Academy joins us … Read More
Jobs-to-be-Done Radio: Examining Price and Value with JTBD
On this episode of Jobs-to-be-Done radio Ervin brings up a question regarding the difference between price and value. It may seem simple on the surface but we’ll discuss how companies often leave money on the table by not understanding how … Read More