“Just Go for It”: The Mindset Behind Modern Legal Business Development with Robin van Keeken

Legal business development often stays stuck in planning mode—but Robin van Keken took a different approach: just start. In this episode, he shares how a “try it and see” mentality helped him carve out a new kind of role at BUREN, one focused on connection, experimentation, and results. From building communities to creating opportunities out of conversations, this is a story about action over perfection—and why that matters more than ever in legal.