9 episodes

This podcast is intended for all audiences who love data science--veterans and newcomers alike, from any field, we’re all here to learn and grow our data science skills. New episodes monthly. Learn more about Klaviyo at www.klaviyo.com!

Klaviyo Data Science Podcas‪t‬ Michael Lawson

    • Marketing

This podcast is intended for all audiences who love data science--veterans and newcomers alike, from any field, we’re all here to learn and grow our data science skills. New episodes monthly. Learn more about Klaviyo at www.klaviyo.com!

    Klaviyo Data Science Podcast EP 9 | Measuring up with benchmarks

    Klaviyo Data Science Podcast EP 9 | Measuring up with benchmarks

    Benchmarks: what are they and why?
    You’ve probably heard of benchmarks. You’ve probably even used them. But what exactly are benchmarks, how are they useful, and how can you go about building a system to make benchmarks in your own industry? You’ll hear about all that and more, including:


    How to use benchmarks to make informed decisions about improving your business
    Why the humble stoplight served as a key insight for making complex math understandable
    How to assess your personal levels of spice intake

    Mentioned this episode
    Some more reading or viewing that we mention in this episode:


    2020 in review using benchmarks: https://www.klaviyo.com/blog/ecommerce-benchmarks-2020-email-marketing
    The benchmarks feature announcement video, featuring the one and only Data Science Santa: https://youtu.be/Ge5zvOQVLDc?t=298
    The Klaviyo benchmarks feature page: https://www.klaviyo.com/features/benchmarks
    The Klaviyo benchmarks announcement post: https://www.klaviyo.com/blog/benchmarks-ecommerce-performance

    About Klaviyo
    Klaviyo helps growth-focused ecommerce brands drive more sales with super-targeted, highly relevant email, Facebook, and Instagram marketing. Interested? We’re always looking for great people to join our team.

    Contact me
    The best place to reach the podcast is by messaging me on Twitter: https://twitter.com/lawson_m_t.

    • 33 min
    Klaviyo Data Science Podcast EP 8 | 2020: a data science year in review

    Klaviyo Data Science Podcast EP 8 | 2020: a data science year in review

    Welcome back to the Klaviyo Data Science podcast! This episode, we dive into…

    2020 Year in Review
    We have a bit of a different episode this month. Instead of diving deep into a specific topic, I asked 14 members of the Klaviyo data science team to give their personal highlight for 2020 as a year in data science. You’ll hear about a bunch of fascinating data science topics, including:


    Using machine learning to take a quantum leap in drug discovery
    Discovering methods from much older years that are still relevant for the problems of today
    How 2020 provided some new opportunities — and some sobering real-world stress tests — for data science

    Full Episode Notes

    See https://medium.com/klaviyo-data-science/klaviyo-data-science-podcast-ep-8-2020-a-data-science-year-in-review-88be9b534183.

    Contact Me

    Contact me on twitter: @lawson_m_t

    Corrections
    This podcast was recorded in January 2021, before Abigail Thorn publicly came out as transgender. It currently refers to her by her former name, but will soon be edited. Congrats to Abigail!

    • 46 min
    Klaviyo Data Science Podcast EP 7 | Laying a Stable Engineering Foundation

    Klaviyo Data Science Podcast EP 7 | Laying a Stable Engineering Foundation

    Welcome back to the Klaviyo Data Science podcast! This episode, we dive into…

    Engineering Challenges in Data Science
    All data science work at scale rests on a solid foundation of engineering. We discuss how to establish that foundation — from what goes into software engineering to begin with to the specifics of how to prepare for big seasonal events like Black Friday and Cyber Monday. You’ll hear from software engineers on the team about:


    Why building software is a lot like running a bar
    How to make things be — or at least seem — real-time
    How a tiny leak can crash a whole system

    Full show notes available at https://medium.com/@michael-lawson-96765/klaviyo-data-science-podcast-ep-7-laying-a-stable-engineering-foundation-ba6462aa0db.

    Contact us: @lawson_m_t on Twitter.

    • 40 min
    Klaviyo Data Science Podcast EP 6 | Navigating Seasonality in E-commerce

    Klaviyo Data Science Podcast EP 6 | Navigating Seasonality in E-commerce

    Welcome back to the Klaviyo Data Science podcast! This episode, we dive into…

    Seasonality in e-commerce
    As the calendar changes, so do the right steps to take for your e-commerce business. We wade into the waters of seasonal changes in behavior, data, and logistics, and we take a deeper look at how to navigate them. You’ll hear from data scientists and product analytics about:


    The fact that gardening is sometimes more powerful than the biggest holiday of the year
    Why you should stop worrying and love the error bars
    How to immortalize yourself as a data science meme

    Full show notes are available at https://medium.com/@michael-lawson-96765/klaviyo-data-science-podcast-ep-6-navigating-seasonality-in-e-commerce-1bac11b8bf13.

    Contact us: @lawson_m_t on Twitter.

    • 45 min
    Klaviyo Data Science Podcast EP 5 | How to recommend products and influence people

    Klaviyo Data Science Podcast EP 5 | How to recommend products and influence people

    Welcome back to the Klaviyo Data Science podcast! This episode, we dive into…

    Recommender systems: how do they work?

    We get recommendations for all sorts of things today: routes to take when we drive, places to eat, books to read, petitions to sign, and of course, things to buy. We take a deeper look at the task of making the data science and software systems that dispense useful recommendations at scale, with a special focus on recommending ecommerce products. You’ll hear from data scientists and engineers about:


    The best (and worst) recommendations we’ve ever gotten
    How the recommendation systems you take for granted actually work under the hood
    Why dining room tables are basically the same thing as people’s favorite colors

    • 46 min
    Klaviyo Data Science Podcast EP 4 | What Makes Reporting Good?

    Klaviyo Data Science Podcast EP 4 | What Makes Reporting Good?

    Welcome back to the Klaviyo Data Science podcast! This episode, we dive into…

    What makes a report good?
    Data-centric teams likely take it as a given that good reporting is a key to living a happy life, but what exactly makes a report good? We dive into the topic of reporting and discuss ways to make a report exceed expectations. You’ll hear from data scientists and product designers about:


    Why bad reports may be worse than no reports
    Why good reports may be more like the movie Inception than you think
    How to design reports with your target audience in mind

    • 41 min

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