How do you build your personal brand and succeed in your career? In her best-selling book, LEAVE YOUR MARK, Aliza Licht, marketing executive and former Twitter phenomenon, DKNY PR GIRL, answers these questions and more. Now in LEAVE YOUR MARK, the podcast, Aliza brews fresh career advice every Sunday with some of her most successful and dynamic friends. With an emphasis on communicating and building your brand, Aliza and her guests deliver essential advice, inspiration, and motivation for succeeding in the working world, where the most important thing you can have is a strong sense of self.
Stacie Henderson on Treating Your Company Like Your Name is on the Door, Identifying Voids, and Proactively Taking on Challenges to Claim Your Value
Stacie Henderson has loved marketing and computer programming since her teenage years in Kansas City. The CIA recruited her in college for computer programing, but her love of fashion drew her to pursue an MBA in Fashion Management at Bocconi in Milan. Fast forward, and Stacie's passion for bringing technology to retail and brands has resulted in an extensive resume with 15 years in luxury and retail, developing dynamic growth strategies that blend online and offline tactics. Currently, Stacie is the Head of E-commerce, Digital, and Consumer Experience at Tod's Group, with previous roles at Versace, Ferragamo, and Westfield. In this episode, you will learn what it means to innovate within a corporate structure, how to make yourself indispensable, and why listening is a superpower.
Sasha Charnin Morrison on the Dangers of Entitlement, Giving Up Your Dream Job, and the Legacy of Her Father, Martin Charnin, Creator of Annie
Fluent in Kardashian & Lagerfeld, fashion industry veteran Sasha Charnin Morrison has made her mark in the field as a stylist, style director, and pop culture connoisseur for the last 30 years. She has styled everyone from Jennifer Lopez to the Real Housewives of New Jersey and has been a fashion director everywhere from Harper's Bazaar to Allure to Us Weekly. Currently, she is the style director at CBS WATCH! Magazine. Her book, Secrets of Stylists: An Insider's Guide to Styling the Stars is the little black book of styling where she shares top styling secrets on creating unforgettable looks and advice on landing a choice job.
In this episode, Sasha recounts her rise in fashion, incredible stories from the heyday of fashion, and why she got fired from Vanity Fair. Hint: it has something to do with Carolina Herrera's puppies. She shares the lessons she gratefully learned early and why she ultimately walked away from her dream career to prioritize a life well lived with her family.
SHO+CO's Sharon Ainsberg on Identifying White Space & Creating Your Future, the Key to Successful Talent Partnerships, and How Her Sleep Obsession Led to Her New Start-Up @Bedfully
Sharon Ainsberg's career began in the music industry, working with award-winning composer Philip Glass on recordings with artists ranging from David Bowie to The Rolling Stones. She then managed talent, working with veteran music manager Louis Levin on everyone from AC/DC to Michael Jackson. But during that time, she saw white space in the industry. Why didn't musicians have fashion or beauty deals? Where was that co-branded marketing? This was when Sharon's obvious fashion obsession became too great to ignore.
As a pioneer in brand and talent partnerships, Sharon created the music and entertainment division at Ford and the VIP services division at Starworks before launching her own company in 2012. Sharon co-founded SHO+CO with Allison Oleskey, a bi-coastal fashion, lifestyle, and entertainment agency focused on celebrity and influencer initiatives, including product placement, collaboration deals, and talent booking for everything from global events to ad campaigns.
In this episode, you will learn how Sharon identified a void in the industry and ideated how to fill it, why creating trust in relationships will lead to long-time collaboration, the importance of respecting the team around the talent, and her expert methods in negotiating partnerships.
Susan McPherson on Reigniting the Lost Art of Connecting to Achieve Happiness and Success
The most powerful question in the world is, "How can I help you?" These are the words that Susan McPherson is known for. Susan is the founder and CEO of McPherson Strategies; a communications consultancy focused on the intersection of brands and social impact. As a serial connector, Susan's first book, The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships, is the much-needed reminder that sometimes more than skills, success lies in the relationships we build and nurture. But when we are more physically distant than ever before—how can we reverse the growing trend of disconnection to forge meaningful connections in business and life? In this episode, Susan answers this question. She shares her secrets on how to be a serial connector to create a meaningful constellation of connections around you based on intention, shared interest, and helping others.
Lindsey Pollak on Five Ways to Recalculate Your Career Right Now
Lindsey Pollak was told in her first job interview that her master's degree in women's studies would get her nowhere. She is now considered one of the country's leading experts on careers, the workplace, and the Millennial generation. Lindsey is a New York Times bestselling author of four books and one of the world's leading career and workplace experts. Her new book, Recalculating: Navigate Your Career Through the Changing World of Work, is rich with tactical moves that you can make right now. In this episode, Lindsey takes us through her five rules for recalculation, how to assess your strengths so you can apply them in a new direction, the secret to communicating effectively across different aged colleagues, and why you need to make your make more visible.
The Legendary Simon Doonan on Why Your Work Ethic is the Key to Success
If you've ever walked down Madison Avenue and past Barneys New York, you've experienced the magic of Simon Doonan. Considered a fashion industry legend and the world's most famous window dresser, Simon served as the creative head behind Barneys's renowned and unconventional window displays, which won him many awards, including a CFDA Award. He then became the creative director of Barneys New York and then served as their creative ambassador-at-large. Over the past 45 years, Simon has added best-selling author and TV personality to his resume. He has written over ten books on various aspects of style and culture: his newest book delves into Keith Haring's life, the revolutionary artist from the '80s. But Simon's glamorous adult life today is a far cry from how he grew up in England. In this episode, you will learn about Simon's incredible journey, how he found his creative calling, and why he credits his mother's work ethic as the secret to his success.
Podcast is exceptional!!!!! And so it Aliza
It’s educational, fun and easy flowing. I have read the book and this podcast meets the books benchmark. It’s equally educational and we get a closer peak into Aliza’s personality. The explicitness and a great sense of reality in the podcast is a great educational tool.