94 episodes
Legally Contented Wayne Pollock
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- Business
For lawyers, law firms, and companies serving the legal industry, content marketing and thought leadership marketing are a must if they want to build their books of business or increase their revenues.
In each episode of Legally Contented, Wayne Pollock, a former Am Law 50 senior associate and the founder of the Law Firm Editorial Service, interviews lawyers and legal industry in-house marketers who are doing big things with their content marketing or thought leadership marketing efforts, or experts from inside the legal industry and out who can help you do bigger things with your content marketing and thought leadership marketing efforts.
If you're a lawyer, a law firm marketer, or a marketer at a company serving the legal industry and want to stay apprised of the best practices in content marketing and thought leadership marketing in the legal industry, this is the podcast for you.
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Practice Pointer: Four tips for converting webinars into articles people will actually read
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through four tips for attorneys and their law firms when converting webinars into thought leadership articles:
1. Make sure the title of the article identifies the target audience
2. Don't be afraid to slice and dice the contents of the webinar
3. Consider converting one webinar into a series of articles
4. Weave in questions from the audience and answers from the presenters throughout an article -
Practice Pointer: Four reasons why, with thought leadership, the best ability is availability
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through four reasons why, as is the case with sports, with thought leadership, the best ability is availability:
- Availability helps you maintain visibility
- Availability helps you build better relationships
- Availability helps you capitalize on opportunities
- Availability helps you build trust and credibility -
Practice Pointer: Your clients' (and referral sources') industry jargon is their love language
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how attorneys endear themselves to their clients and referral sources when they use their industry jargon in content targeting them.
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Practice Pointer: The benefits of using thought leadership as "after hours" client advocacy
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the benefits of lawyers using thought leadership as "after hours" client advocacy.
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Practice Pointer: Your thought leadership strategy should consider angles, not just topics
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why lawyers should focus on the angles they take in their thought leadership and not just the topics they cover when mapping out their thought leadership strategy.
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Practice Pointer: Build better bonds with these five groups of people by co-authoring thought leadership with them
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses five groups of people you can build better bonds with by co-authoring thought leadership with them.