63 episodes

Marketing Mantra is an online marketing podcast by 99signals.com, hosted by Sandeep Mallya. In the show, Sandeep shares actionable online marketing strategies he's learned through years of running a successful blog that generates over $6,000 in side income each month. You'll also hear from leading marketing experts and entrepreneurs from around the world who'll share insights on SEO, content marketing, PPC, affiliate marketing, and more.

Past guests have included Matthew Woodward, John Wall (Marketing Over Coffee), Vlad Calus (Planable), and many more. Join our 3,000+ weekly listeners.

Marketing Mantra Sandeep Mallya

    • Marketing
    • 5.0 • 4 Ratings

Marketing Mantra is an online marketing podcast by 99signals.com, hosted by Sandeep Mallya. In the show, Sandeep shares actionable online marketing strategies he's learned through years of running a successful blog that generates over $6,000 in side income each month. You'll also hear from leading marketing experts and entrepreneurs from around the world who'll share insights on SEO, content marketing, PPC, affiliate marketing, and more.

Past guests have included Matthew Woodward, John Wall (Marketing Over Coffee), Vlad Calus (Planable), and many more. Join our 3,000+ weekly listeners.

    Ep. #57 - Google's Upcoming Page Experience Update: What You Need to Know

    Ep. #57 - Google's Upcoming Page Experience Update: What You Need to Know

    Google has confirmed that it will be rolling out the page experience algorithm update in May 2021. This algorithm update will combine existing user experience signals (mobile-friendliness, HTTPS, safe browsing, etc.) with something called Core Web Vitals. 

    In this episode, I discuss Google's upcoming algorithm update and share:


    what this means for your site's future
    how to safeguard your site against the update, so it doesn't lose organic traffic
    3 tools you can use to prepare your site for the update.

    Tune in to learn everything you need to know about Google's page experience update.

    -=-=-=-=-

    Tools discussed in this episode:

    Google Search Console - https://search.google.com/search-console/welcome

    Google PageSpeed Insights - https://developers.google.com/speed/pagespeed/insights/

    GTMetrix - https://gtmetrix.com/

    -=-=-=-=-

    BONUS RESOURCES + FREE DOWNLOADS

    If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

    The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

    The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

    The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

    Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

    -=-=-=-=-

    Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.


    ---

    Send in a voice message: https://anchor.fm/sandeep-mallya/message

    • 7 min
    Ep. #56 - How to Advertise on Facebook in 2020 & Beyond w/ Daniel Daines-Hutt

    Ep. #56 - How to Advertise on Facebook in 2020 & Beyond w/ Daniel Daines-Hutt

    In this special episode of Marketing Mantra, I'll be joined by Daniel Daines-Hutt from AmpMyContent (https://www.ampmycontent.com). This is his second time on the show — if you're a regular listener of this podcast, you'll remember Daniel from Ep. #28 - The Art of Paid Content Promotion, where he shared some really cool Facebook advertising and copywriting hacks. 

    If you're not familiar with Daniel's work, here's what you should know: He is a self-confessed marketing nerd who teaches people how to get more traffic and engagement for their existing content. His guide to paid content promotion was ranked among the Top 10 content of all time on Inbound.org (now Growth.org) and Growth Hackers.  His content has also been shared or referenced by online marketing thought leaders like Neil Patel, Ryan Deiss, Sujan Patel, Sean Ellis, and Glen Allsopp.

    Since Dan's last appearance on this show, Facebook as an advertising platform has gone through several changes. Because of these changes, advertisers have had to tweak their strategies to get a better ROI for their ads on Facebook. In this episode, Dan sheds light on the steps he took to make sure his ads performed well on Facebook consistently and how you can do the same. He also shares with us how his business survived and thrived during the ongoing Covid-19 pandemic.

    Hope you find this episode useful. 

    -=-=-=-=-

    Resources discussed in the episode:

    Dan's Website - https://www.ampmycontent.com/

    -=-=-=-=-

    BONUS RESOURCES + FREE DOWNLOADS

    If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

    The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

    The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

    Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

    -=-=-=-=-

    Follow us on social media:

    Facebook: facebook.com/99signalsblog

    YouTube: youtube.com/c/99signals

    Instagram: instagram.com/99signals

    Twitter: twitter.com/99signalsblog

    -=-=-=-=-

    Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.


    ---

    Send in a voice message: https://anchor.fm/sandeep-mallya/message

    • 30 min
    Ep. #55 - How to Live Stream Pre-Recorded Videos on Social Media

    Ep. #55 - How to Live Stream Pre-Recorded Videos on Social Media

    Live videos get a ton of engagement on social channels like Facebook and Instagram. The only problem? Going live is not easy. What if there was a tool that could help you seamlessly go live with pre-recorded videos on all major social channels? 

    In this episode, I'll reveal how you can schedule and live stream pre-recorded videos on social media with OneStream Live, a tool that allows you to live stream pre-recorded videos on 40+ platforms simultaneously. 

    -=-=-=-=-

    Tools discussed in this episode:

    OneStream Live (AppSumo Deal) - https://www.99signals.com/go/onestream-live/ (Get lifetime access to OneStream Live for just $59)

    Watch my review and demo of OneStream Live on YouTube - https://www.youtube.com/watch?v=jemOKteh1Ws

    Sign up for OneStream Live's free account - https://www.99signals.com/go/onestream-live-free/

    -=-=-=-=-

    BONUS RESOURCES + FREE DOWNLOADS

    If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

    The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

    The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

    The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

    Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

    -=-=-=-=-

    Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.


    ---

    Send in a voice message: https://anchor.fm/sandeep-mallya/message

    • 7 min
    Ep. #54 - What is 10x Content and Why Is it Important?

    Ep. #54 - What is 10x Content and Why Is it Important?

    Ever wonder what it takes to beat stiff organic competition and reach the top of Google search results? The answer lies in creating 10x content. In this episode, I'll explain what 10x content really means and why it's important to create 10x content if you'd like to rank higher in search engine result pages (SERPs).

    Tune in to learn:


    What is 10x content?
    Why 10x content is important
    Criteria for 10x content
    How to create 10x content

    -=-=-=-=-

    BONUS RESOURCES + FREE DOWNLOADS

    If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

    The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

    The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

    The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

    Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

    -=-=-=-=-

    Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.


    ---

    Send in a voice message: https://anchor.fm/sandeep-mallya/message

    • 8 min
    Ep. #53 - Book Recommendation: Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

    Ep. #53 - Book Recommendation: Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

    This episode is a part of the "Book Recommendation" series where I talk about all the books that have influenced me over the years. Each episode of "Book Recommendation" will feature one book that I'd like to recommend to entrepreneurs and marketers out there.

    In this episode, I recommend Jab, Jab, Jab, Right Hook by Gary Vaynerchuk. This book is a culmination of everything Vaynerchuk has learned about social media marketing over the years. He explains why it's important to create native content and master the art of storytelling to connect with your audience on an emotional level. He also shares the exact techniques he has used to build a successful personal brand on all major social networks, and provides an in-depth critique of what businesses are doing right on social media and what they are doing wrong.

    Tune in to learn why I consider Jab, Jab, Jab, Right Hook to be a must-read book for marketers and entrepreneurs.

    -=-=-=-=-

    Order Jab, Jab, Jab, Right Hook by Gary Vaynerchuk on Amazon: https://amzn.to/3gW8DYY

    More book recommendations here —> 75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/

    -=-=-=-=-

    BONUS RESOURCES + FREE DOWNLOADS

    If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

    The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

    Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

    More Resources for Entrepreneurs:

    21 Movies Every Entrepreneur Should Watch for Inspiration - https://www.99signals.com/movies-entrepreneur-watch-inspiration/

    10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/

    10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/

    -=-=-=-=-

    Follow us on social media:

    Facebook: facebook.com/99signalsblog

    YouTube: youtube.com/c/99signals

    Instagram: instagram.com/99signals

    Twitter: twitter.com/99signalsblog

    -=-=-=-=-

    Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.


    ---

    Send in a voice message: https://anchor.fm/sandeep-mallya/message

    • 7 min
    Ep. #52 - Search Intent: The Most Important SEO Ranking Factor

    Ep. #52 - Search Intent: The Most Important SEO Ranking Factor

    In this episode, I'll explain the importance of search intent and what you need to do to optimize your content for search intent and rank higher on Google.

    You'll learn:


    What is search intent?
    Why search intent is important
    The 4 different types of search intent w/ examples
    5 steps to optimize your pages for search intent

    To learn more about search intent and for more insights into optimizing your pages for search intent, read this in-depth search intent guide: https://www.99signals.com/search-intent-seo/

    -=-=-=-=-

    Resources discussed in this episode:

    Search Intent and SEO: The Ultimate Guide - https://www.99signals.com/search-intent-seo/

    SEO Case Study: How I Boosted Organic Traffic to an Old Article by 146% in 30 Days - https://www.99signals.com/seo-case-study-organic-traffic/

    -=-=-=-=-

    BONUS RESOURCES + FREE DOWNLOADS

    If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

    The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

    The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

    The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

    Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

    -=-=-=-=-

    Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.


    ---

    Send in a voice message: https://anchor.fm/sandeep-mallya/message

    • 13 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Hdhebc ,

Loved it!

I really like the podcast. I never thought I would say this but I’m planning to replace my songs with this playlist.

Also, I think you should go with increasing the duration of your podcast :)

99signals ,

Really like this podcast!

I really like this podcast. But my opinion on this may be a bit biased... 🙂

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