6 episodes

Marketing Matters is a podcast about everything to do with marketing and communications - and why it's important.

It's hosted by Ben Capper and Richard Forshaw Smith; two professional marketers with a ton of experience in marketing in the UK private and public sectors.

Ben and Rich believe that marketing is really important - but also that it should be fun, enriching and enjoyable.

In their chats they talk about stuff that marketers find challenging or have questions about.

Join them as they blather.

Marketing Matters Podcast Ben Capper and Richard Forshaw Smith - all about how to do comms and marketing brilliantly. From strategy to social media to content planning. Everything you need to know, or have ever wondered about marketing and communications.

    • Business

Marketing Matters is a podcast about everything to do with marketing and communications - and why it's important.

It's hosted by Ben Capper and Richard Forshaw Smith; two professional marketers with a ton of experience in marketing in the UK private and public sectors.

Ben and Rich believe that marketing is really important - but also that it should be fun, enriching and enjoyable.

In their chats they talk about stuff that marketers find challenging or have questions about.

Join them as they blather.

    Marketing Matters - Episode 6 - Comms in the coronavirus world

    Marketing Matters - Episode 6 - Comms in the coronavirus world

    Ben and Rich are back! It's been 8 months and A LOT has happened in that time.

    But we take the time to discuss what's happened to the world of communications and marketing since the COVID19 lockdown and how our profession has changed forever.

    We also tackle the UK Government's comms strategy. Yup. We go there.

    Enjoy!

    Interested in learning more about us? Visit:

    www.greyfoxcomms.co.uk
    https://rfsmarketing.co.uk/

    • 55 min
    Episode 5 - Getting Sales (or other outcomes) from your marketing.

    Episode 5 - Getting Sales (or other outcomes) from your marketing.

    Rich and Ben are BACK!

    And we're talking about the sharp end of marketing. So whether it's sales, recruitment or other big decisions, we talk about how to take your customers or audience on a "journey" (sorry), and how to use stuff like Facebook pixel to take your campaign to the next level, by anticipating and building on interest.

    Practical tips, and evangelism for automation. It's all here.

    Enjoy.

    • 34 min
    Marketing Matters Episode 4 - Content Marketing

    Marketing Matters Episode 4 - Content Marketing

    Ben and Rich are back with a discussion about content marketing.

    What is it?
    Is it even a thing?
    Isn't it just leaflets and stuff, but on the internet?

    Not so, apparently.

    Listen for more....

    • 31 min
    Episode 1: Introduction... and thoughts on private vs public sector comms.

    Episode 1: Introduction... and thoughts on private vs public sector comms.

    Welcome to Marketing Matters. The podcast where two white middle aged men (because that's the podcast law) talk about stuff.

    In particular, Ben Capper of Grey Fox Communications and Marketing Ltd and Rich Forshaw-Smith of RFS Marketing Ltd talk about everything to do with marketing and communications, and why it's important.

    In this Episode, Ben and Rich talk about the differences and similarities between public and private sector comms, and find out that there's more of the former than the latter.

    Whatever you do, it's about being known, liked and trusted.

    Have a listen, and enjoy.

    Find out more:

    greyfoxcomms.co.uk
    rfsmarketing.co.uk

    • 40 min
    Episode 3 - Creating great marketing strategies, the easy and fun way.

    Episode 3 - Creating great marketing strategies, the easy and fun way.

    How do you create a great comms strategy that works properly for your organisation?

    Well, Ben and Rich talk about this in an in depth discussion where they cover stuff like:

    - Where to start
    - Outcomes
    - Audiences
    - Messaging
    - How to make it fun and meaningful for the whole organisation.

    Enjoy - comment, and get in touch.

    Did we mention Poldark?

    rfsmarketing.co.uk
    greyfoxcomms.co.uk

    • 48 min
    Episode 2: Making social media advertising work.

    Episode 2: Making social media advertising work.

    Ben and Richard return with more "top chat" about how to use social media advertising more effectively to reach your audiences.

    Contact Rich for more detail if you need him to help you supercharge your social media advertising: rfsmarketing.co.uk

    • 33 min

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