150 episodes
Marketing Trends Mission
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- Marketing
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5.0 • 1 Rating
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Marketing Trends is your #1 podcast for news that matters about marketing and marketing technology.
Twice a week you’ll get interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders. You’ll hear war stories from marketers who helped build the Fortune 500.
Our guests share how they lead high-performance marketing teams, with best practices and lessons that you won’t learn anywhere else.
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Building a Successful Customer Experience with ServiceMax’s Chief Marketing and Experience Officer, Stacey Epstein
Stacey Epstein, Chief Marketing and Customer Experience Officer at ServiceMax, dives into the link between a brand and its customer experience, and she offers go-to-market strategies every marketer should be following.
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Key Marketing and Analytics Trends for 2021
Jay Wilder, Salesforce Vice President of Product Marketing, recaps some of the key trends from this year’s Marketing Intelligence report.
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Where A.I. Fits into your Marketing Strategy, with People.ai CMO, Justin Shriber
Justin Shriber, CMO of People.ai, details how enterprises can align sales and marketing to create winning strategies that help marketers identify key personas and sales reps land their next big client.
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Understanding VICE Media Group’s Role as a Global Brand with CMO, Nadja Bellan-White
Nadja Bellan-White, Global CMO for VICE Media Group, details how marketers must begin thinking on a global scale not just with their marketing strategies, but in how they identify talent.
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How Marketing — and Championships — Changed the Red Sox Image, with CMO Adam Grossman
Adam Grossman, CMO of the Boston Red Sox, details how sports marketing is pivoting to energize a younger fanbase and the role the Red Sox will play.
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Getting the Most Out of Data with Spark Foundry Exec, Lisa Giacosa
Lisa Giacosa, President and Global Head of Data, Technology, Analytics, and Insights at Spark Foundry, details successful data strategies for marketers when it comes to getting the most out of TV attribution.