Masters of SaaS Todd Chambers

In this week's episode of Masters of SaaS, we talk with Shane Murphy-Reuter, the CMO at Webflow, the leading platform empowering designers to build professional websites visually.
Join Todd as he delves into Shane's journey and explores the key insights he has gained as a CMO of one of the most popular SaaS companies at the moment. 
In this episode we cover:
Shane’s biggest lessons from his first 90 days as a CMO - understand why many SaaS companies struggle with poorly defined positioning and the importance of crafting a compelling brand story;How to measure effectiveness of marketing activities is essential for scaling demand generation;How to get your CFO to approve big budgets;How to double a paid media campaign ROI through CRO and media mix optimization;The challenges of finding the right Google conversion signal;Finally, Shane reveals his strategies for working smarter, not harder.Tune in and gain the knowledge you need to take your SaaS marketing efforts to the next level!

If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!

In this episode, we dive deep into the world of CRO experimentation programs and why they are crucial for SaaS businesses. We have a heart to heart conversation with Andres Glusman, a “behavioral science nerd who loves applying the craft to all things business” and the CEO at Do What Works - a startup helping growth, marketing, and product teams accelerate their conversion rates.
Discover the true definition of strategy and how it plays a vital role in optimizing conversions. Whether you're a CMO or a marketing professional, you'll gain valuable knowledge about running statistically significant A/B tests and setting parameters for success. Learn how to identify your golden pages, those key areas that have a disproportionate impact on your bottom line, and uncover the meat versus potatoes approach to optimizing user experiences.
But what if your business struggles with low conversions? Don't worry, Andres has you covered. He provides practical recommendations for SaaS businesses facing this challenge. From leveraging media and qualitative research to refining your pitch and continuously iterating on your message, this episode will give you actionable advice to drive improvements and unlock growth.
We also explore the best experiments for SaaS businesses, the 80/20 rule of research, the art of prioritizing experiments, and even some intriguing experiments that yielded remarkable results. With Andres' wealth of experience and expertise, this episode is a goldmine of knowledge for anyone looking to enhance their CRO efforts.
Tune in and get the insights you need to supercharge your conversion rates and achieve remarkable results.

If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!

In this episode, we get up close and personal with Andy Raskin, a strategic messaging consultant and founder of Strategic Narrative, a consulting firm that helps SaaS companies shape their stories to achieve strategic success.
Andy's superpower is crafting stories that inspire action, and his work has helped his clients raise hundreds of millions of dollars in investments. He's a New York Times, Inc., and Forbes contributor, and has lectured at UC Berkeley and Stanford.
But Andy's approach is not just about research and creativity. It's about empathy and connection. He cares deeply about his clients and their audiences, and helping leaders find their true voice is what really drives him.
Join us for a deep dive into the art of storytelling for businesses. We'll analyze the best pitch deck ever, explore how to implement The Strategic Narrative and learn key lessons from Andy's experiences working with over 100 companies. Plus, we'll discuss how to get your team aligned and fully engaged in crafting a narrative that truly resonates.



If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!

In this episode, we talk to Joel Klettke, a storytelling powerhouse and the founder of Case Study Buddy, a company that helps businesses craft irresistible case studies to showcase their success stories. With over a decade of experience in copywriting and content strategy, Joel is a master at crafting narratives that captivate and persuade audiences.
Whether he's working with Fortune 500 companies or small startups, Joel's mission is always the same: to help businesses tell their stories in a way that connects with their target audience and drives results. With his razor-sharp wit and infectious enthusiasm, Joel is a true force to be reckoned with in the world of marketing and communication.
Join us for another episode of Masters of SaaS as we dive into the world of case studies and why they are crucial for SaaS companies. Along the way, Joel covers a range of topics, including why case studies matter, why companies struggle to create them, proactive vs reactive storytelling, and how to make the customer the hero of the story. 
Don't miss out on the latest stories from top SaaS experts - delivered straight to your inbox. Join our list: https://uprawmedia.com/saas-podcast
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More about Case Study Buddy: https://casestudybuddy.com/
Joel on LinkedIn: https://ca.linkedin.com/in/joelklettke
Joel on Twitter: https://twitter.com/JoelKlettke
Upraw Media: https://uprawmedia.com
Upraw on LinkedIn: https://linkedin.com/company/uprawmedia
Upraw on Instagram: https://www.instagram.com/uprawagency
Upraw on Twitter: https://twitter.com/UprawAgency
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If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!

For this episode, we talk to the original conversion copywriter, Joanna Wiebe, the founder of Copyhackers.
Joanna is a rockstar in the world of copywriting and conversion optimisation. Not only is she the brilliant mind behind Copyhackers, a wildly popular copywriting blog, agency, and copy education provider, but she's also the founder of Airstory, an amazing SaaS product that helps people organize their research and writing.


It's no wonder why Joanna is such a big name in the industry. She's spoken at some of the most prestigious conferences around, including Mozcon, INBOUND, SearchLove, and CXL Live. Her passion for helping others improve their writing and increase conversions is truly inspiring. 

Come along as we explore how to build the perfect SaaS-focused conversion landing page, why interviews, demos and thank you pages are the cornerstone for client insights, the best copywriting frameworks, the importance of a value proposition and how to write great CTAs and offers and how to validate the copy on your landing page.
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More about Copyhackers: https://copyhackers.com
Joanna on Twitter: https://twitter.com/copyhackers
Joanna’s New Newsletter: https://joannawiebe.substack.com
Upraw Media: https://uprawmedia.com
LinkedIn: https://linkedin.com/company/uprawmedia
Instagram: https://www.instagram.com/uprawagency
Twitter: https://twitter.com/UprawAgency
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If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!

For this episode, we talk to the world's most influential Conversion Rate Optimization expert, Peep Laja. 

Peep is the founder of three successful companies - CXL,  Speero and, more recently, Wynter, a product marketing research platform. 

Like many of you I've learned from Peep over the years, so it was humbling to have the opportunity to chat with him. 

We discuss,

- How to validate ideas 
- How Peep approaches bootstrapped growth with limited resources
- The richest sources of qualitative feedback 
- What exactly is Message market fit and how you can approach it 
- The advantages of speed in business 
- How to defend yourself against fierce competition
- Hiring lessons and advice 
- How to prioritise your time

If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!