Minding My Business - The CEO Story with Ramesh Menon & Hrishi K HT Smartcast

Madison's Advertising Report 2022 which Sam quotes from is an eye-opener for Ramesh Menon and other business leaders at large because it talks about growth rates for print, outdoor, tv, radio & digital. The advertising & media buying legend's candid take on the TV Rating Scandal that took over the nation's collective consciousness recently leaves Hrishi K mighty impressed. There are pearls of wisdom all through this podcast for you to enjoy as well as learn from!

Ramesh Menon feels that Dheeraj & his team have transcended advertising. And that is really a testament to the changing culture at Leo Burnett. Plus there is a distinct pattern of communication for their brands that reflects that changing culture. Hrishi K is keen to know what's the new way to market in India & Dheeraj's take on specialised marketing for Gen Z which has limited attention spans. This is for all you media strategy & advertising watchers!

Hrishi K has been wanting to put the finger on the pulse of the beauty business which is going through the roof. Good Glamm became India’s first beauty Unicorn with a 1.1 Billion Valuation! Ramesh Menon is all charged up to chat with the lady who’s brought together innovative and fast-growing beauty and personal care brands, powered by the Group's proprietary digital ecosystem of content and creator assets. Over to Sukhleen.

Ramesh Menon is fascinated that Prashant & Kellogg have built a INR 1500cr. breakfast cereal category right from scratch and today they're proudly the #1 breakfast cereal brand loved by millions. The Kelloggs india story needs a deep dive. Hrishi K probes Peres on their product portfolio & how brand Kelloggs has managed to look at and build products around nutrition, convenience & affordability.

This one really is an FAQs podcast episode on all things Crypto, Bitcoins & VDAs ( Virtual Digital Assets ). The concerns that our hosts Ramesh Menon & Hrishi K could easily be your concerns spoken out aloud! Is it safe & is the government and the banking sector viewing the space with scepticism? But one thing that cannot be ignored is that this is an exciting sector where there are major thrills being onboarded!

Diving into Infotech in this episode. Hrishi K is fascinated that Anand has been a software programmer, client engagement manager, business development professional and now head of global IT operations and navigated through all those roles effortlessly. Ramesh wants the lowdown from Sahay on DevOps as a software engineering culture and practice & the role of Xebia in establishing it in its true form!