12 episodes


Bill Aulet talks about his 24 step process to launching a successful startup. Learn about key steps to launch a successful startup, and understand the importance of discipline, experimentation, iteration, and customer focus in the entrepreneurial process.

License: Creative Commons BY-NC-SA
More information at http://ocw.mit.edu/terms
More courses at http://ocw.mit.edu

New Enterprises MIT

    • Business
    • 3.9 • 10 Ratings


Bill Aulet talks about his 24 step process to launching a successful startup. Learn about key steps to launch a successful startup, and understand the importance of discipline, experimentation, iteration, and customer focus in the entrepreneurial process.

License: Creative Commons BY-NC-SA
More information at http://ocw.mit.edu/terms
More courses at http://ocw.mit.edu

    • video
    What is Entrepreneurship

    What is Entrepreneurship

    In this video, two dramatically different types of entrepreneurship are discussed: Small and Medium Enterprise Entrepreneurship (SME) and Innovation Driven Enterprise Entrepreneurship (IDE) and what this distinction means for aspiring entrepreneurs.

    • 4 min
    • video
    What is Innovation

    What is Innovation

    Discussion of the essential difference between invention and innovation and the important role played by commercialization in innovation.

    • 4 min
    • video
    Varieties of Innovation

    Varieties of Innovation

    Discussion of varieties of innovation and the distinction between business innovation and technology innovation. Examples of companies demonstrating various kinds of innovation are given.

    • 4 min
    • video
    Three Ways to Start a Company

    Three Ways to Start a Company

    Discussion of the three key ways to start a company: passion, idea, technology.

    • 2 min
    • video
    Six Myths of Entrepreneurship

    Six Myths of Entrepreneurship

    Discussion of the six key myths around entrepreneurship, such as “Entrepreneurs are undisciplined,” “Entrepreneurs are all about charisma,” and more. Uncover key myths about entrepreneurship that after often not just untrue, but also unproductive.

    • 7 min
    • video
    How to Do Market Segmentation

    How to Do Market Segmentation

    Discussion of the process for performing market segmentation in a rigorous manner.

    • 3 min

Customer Reviews

3.9 out of 5
10 Ratings

10 Ratings

surendharreddy ,

Brilliant

Bill brought lot of clarity and understanding on to the table of entrepreneurship in this lectures.

Pramod Toom ,

Start up entrepreneurships

Small sessions spanned across taken by MIT professor in a very easily understandable way thank you professor

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