15 min

Oded Netzer: Text Mining Social Media for Consumer Insights Columbia Ideas at Work

    • Business

Professor Oded Netzer discusses how the emerging science of text mining is helping marketers measure their impact — and the surprising insights the field may offer the healthcare industry.

Professor Oded Netzer discusses how the emerging science of text mining is helping marketers measure their impact — and the surprising insights the field may offer the healthcare industry.

15 min

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