According to Google’s Andrey Lipatt Sev, links are one of the three major ranking factors in Google. Newsrooms strive to build links but most are unaware of the different ways to do it. But it goes without saying that link building is crucial especially in the long run. Easier said than done, it has become tricky to rank well on search engines. While some say that off-page SEO is dead, Michel strongly disagrees with it and tells us why.
In this episode, we have Michael Bertini, an SEO expert who specializes in enterprise-level SEO. He talks about how one can build links, measure success, and how to maximize it, and reveals some untold secrets of link building.
Important to get a link back, and if ‘no follow’ links are better than do-follow links in Google’s eyes Measuring the success of link building Earn a backlink from authoritative sites Off-page SEO for new publishers Ranking on Google News Influence of social media mentions in a news publisher’s performance in Google News SEO Embedding the anchor text and full URL links in news releases? Unlinked mention and the approach.