In a recent study of DNR 2021, the median number of subscriptions held by those who pay for news was consistently 1. This means that it has become tricky to monetize the audience through subscriptions. How can publishers stand out with their subscription offerings? What should they do to make the readers pay? Abhishek Dadoo, founder and CEO, Few Cents, talks about all this and a lot more in this episode.
What should mid-size and small publishers do to get more subscriptions Building a subscriber funnel Who is a never-subscriber and how can they be encouraged to try out subscriptions? How should publishers make sure that subscribers retain and not churn? How can marketing play a role to increase subscriptions? How can AI help along this journey? What are important things that publishers need to look at when it comes to choosing a payment gateway? 3 things publishers need to keep in mind while starting off with subscriptions? Other revenue options for various audience segments that publishers need to look at North star metric publishers need to track