51 min
Panagiotis Aroniadis: How to start the first club OTT channel in Europe Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
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PAOK may be the first European football club to launch an OTT channel showing exclusive, live coverage of their home games.
This is the latest move for a historic club that has been trying to changes its story over recent years. Last season, they won their first Greek title for a generation, staying unbeaten throughout and later adding a victory in the cup final. This success came just a few years after new ownership had brought in a fresh approach to content strategy. The mood had clearly changed. So, when the conditions were conducive to launch an OTT channel, according to Panagiotis Aroniadis, they had the 'power and the madness' to take the plunge.
In this podcast, PAOK's Director of New Media talks about the impact of the new channel, how they launched and the challenges they have faced. We also discuss the radical approach to club publications and, speaking directly ahead of a game against fierce rivals Olympiacos, how they are trying to become the No1 club in Greece.
PAOK may be the first European football club to launch an OTT channel showing exclusive, live coverage of their home games.
This is the latest move for a historic club that has been trying to changes its story over recent years. Last season, they won their first Greek title for a generation, staying unbeaten throughout and later adding a victory in the cup final. This success came just a few years after new ownership had brought in a fresh approach to content strategy. The mood had clearly changed. So, when the conditions were conducive to launch an OTT channel, according to Panagiotis Aroniadis, they had the 'power and the madness' to take the plunge.
In this podcast, PAOK's Director of New Media talks about the impact of the new channel, how they launched and the challenges they have faced. We also discuss the radical approach to club publications and, speaking directly ahead of a game against fierce rivals Olympiacos, how they are trying to become the No1 club in Greece.
51 min