Pharma Sales & Tech Podcast by Platforce Platforce

Explore the future of pharmaceuticals with Florent Edouard, SVP of Commercial Excellence at Grünenthal Group.

Florent discusses his role in Grünenthal, the potential of AI in the pharmaceutical industry, and the crucial role of sales and marketing. The discussion covers various aspects such as the use of AI in market research, sales strategies, and the potential for AI in creating personalized messages for doctors.

Florent also shares his approach to dealing with rejection in sales and the importance of keeping the sales team motivated during tough times.

Gain exclusive insights into cutting-edge AI projects and discover the key to staying ahead in the rapidly changing world of pharma.


Don't miss out – tune in now and unlock the secrets to success in Pharma's AI-driven future!

Explore the forefront of the pharmaceutical industry with Dr. Rashmi Upadhyay, our expert guest in Driving Strategy and Marketing Excellence in Pharma and Biopharma. 🚀 Gain insights into targeted marketing, omnichannel strategies, and the pivotal role of AI and machine learning in drug introductions. 🤖

Discover the keys to building trust through advocacy and transparency, and unravel the regulatory challenges in diverse markets. 🌍 Don't miss this deep dive into the future of Pharma sales and technology! 🔍💊

In this episode of the Pharma Sales and Tech Podcast, join Stefan as he sits down with Ranjeet Mishra, the co-founder of GoodHums, a pioneering life science company. Explore Ranjeet's journey from industry veteran to startup founder, unraveling insights on successful sales strategies, customer relationship management, and the delicate balance between technology and human touch in healthcare.


In this episode, Ranjeet shares his unique approach to staying ahead in the ever-evolving pharma landscape. Discover how he leverages platforms like LinkedIn, subscribes to top consultancies, and navigates the uncharted territory of ChatGPT in healthcare. Uncover the potential of cutting-edge technologies to revolutionize the industry while maintaining the essential human touch. 🚀

🚨 Don't miss out on the latest trends, strategies, and innovations – hit play now! And stay tuned for more industry secrets, expert interviews, and actionable tips. Subscribe to our podcast and be at the forefront of pharma's evolution.

Our host Stefan Repin, Head of Marketing for Platforce, unravel the future of pharmaceutical sales with guest speaker Mark Benthin, the Founder and CEO of VIIHEALTH, a global leader in healthcare engagement.

Mark's expertise in life sciences, personalization, content marketing, patient engagement, and digital transformation is reshaping the industry. VIIHEALTH is revolutionizing healthcare relationships by implementing AI innovations and generative video, where reps can deploy lifelike avatars, enabling personal and efficient communication with physicians.

He also discusses the significant engagement and retention power of video, and how this technology can revolutionize training, onboarding, and even patient care. Benthin predicts even greater integration with real-time video assistance, foreseeing this technology's vast applications throughout healthcare.

Join us in this insightful episode and discover how AI-driven avatars are reshaping healthcare relationships- specifically focusing on sales and technology! 🎙️✨

🔍Discover the pharmaceutical industry's digital frontier in this podcast episode! 💊💡

Explore pricing transparency, innovative marketing, and more with Stefan and Adam Rosenberg,
Senior Director of Marketing of RxLightning Inc. Listen as they uncover the importance of transparency in drug pricing, discuss innovative marketing strategies, and share valuable tips for navigating the pharmaceutical landscape.


Stay informed and stay ahead in #PharmaTech! 🎧👨‍💼📈

In this episode, our guest Shawn Malloy, VP of Marketing at Lindus Health and a seasoned expert in pharma marketing and sales, shares insights into leveraging AI for pharmaceutical growth. 🎙️

Explore strategies to thrive in this dynamic industry and stay ahead of the curve. Ready to unlock the potential of pharma sales and tech?

🌟Tune in now and gain a competitive edge!