44 episodes

Dave Gerhardt doesn't do small talk. Sales and marketing leaders are busy — so when they come on Pipeline, we're skipping the fluff and going right into the tried and true tactics they’re using to build pipeline and drive revenue. Join us for weekly conversations with CROs, CMOs, and other leaders across B2B sales and marketing.

Pipeline with Dave Gerhardt Drift

    • Business
    • 4.4 • 7 Ratings

Dave Gerhardt doesn't do small talk. Sales and marketing leaders are busy — so when they come on Pipeline, we're skipping the fluff and going right into the tried and true tactics they’re using to build pipeline and drive revenue. Join us for weekly conversations with CROs, CMOs, and other leaders across B2B sales and marketing.

    Building Pipeline Through Brand with 15Five CRO Brad McGinity + CMO Julia Stead

    Building Pipeline Through Brand with 15Five CRO Brad McGinity + CMO Julia Stead

    Alignment, flexibility, and prioritization. These three focus points proved critical to 15Five's pipeline generation in the past 6 months.

    For this episode of Pipeline, Dave sat down with 15Five's CRO, Brad McGinity, and CMO, Julia Stead. They covered everything from what Julia's first few days at 15Five looked like, to the breakdown of 15Five's pipeline forecast matrix.

    But one of the biggest takeaways (and one of Dave's favorite as Drift's Chief Brand Officer)?
    Brand campaigns matter, and they're instrumental to driving pipeline for your business.

    Like this episode? Make sure to leave it a ⭐⭐⭐⭐⭐⭐ review and hit subscribe, so you never miss when a new episode drops.

    • 46 min
    B2B Content & Social Media Strategy with Ross Simmonds (Founder & CEO at Foundation)

    B2B Content & Social Media Strategy with Ross Simmonds (Founder & CEO at Foundation)

    "One of the biggest misconceptions in content marketing is that content is the most important and only thing that matters in our space."

    Ross Simmonds, founder and CEO of Foundation Marketing, a content marketing agency for B2B and enterprise companies, doesn't hold back from hot takes on this episode of Pipeline. 

    Over the course of 50 minutes, Dave and Ross dissect all the elements that go into developing a B2B content and social media strategy. By the end of the episode, you'll know everything you need to know about distribution, attribution, hiring, and training to build a brand that generates trust from your audience, and in turn, pipeline for your business.

    Like this episode? Make sure to leave it a ⭐⭐⭐⭐⭐⭐ review and hit subscribe, so you never miss when a new episode drops.

    • 50 min
    Should sales and marketing be under one roof? Validity CRO + SVP Marketing on driving revenue together

    Should sales and marketing be under one roof? Validity CRO + SVP Marketing on driving revenue together

    What does it take to get the CRO saying that marketing is knocking it out of the park?

    In this pilot episode of Pipeline, Validity CRO, Don Williams, lets you know.

    SVP of Marketing, Kate Adams, reports up to Don at Validity. Dave interviews them together to better understand how this unique company structure leads them to drive more revenue for their business.

    Like this episode? Make sure to leave it a ⭐⭐⭐⭐⭐⭐ review and hit subscribe, so you never miss when a new episode drops.

    • 52 min
    Introducing Pipeline with Dave Gerhardt

    Introducing Pipeline with Dave Gerhardt

    Sales and marketing leaders, we get it. You're busier than ever, and your job is getting harder and harder. That's why we're launching Pipeline, a weekly podcast hosted by Dave Gerhardt. Tune in every Monday for no-fluff conversations with CROs, CMOs, and other leaders across B2B sales and marketing.

    • 2 min
    How To Actually Boost Email Open Rates

    How To Actually Boost Email Open Rates

    In this short episode I'm talking about why I don't like when subject lines turn into gimmicks and how to *actually* improve your email open rates.
    Get more marketing knowledge at davegerhardt.com or submit future questions to questions@davegerhardt.com
    This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at  www.lemonpie.fm and tell them I sent you.
    If you're looking for your next role, check out DGMG Jobs https://dgmgjobs.com/ the place to go to find B2B marketing jobs you’d actually want.

    • 8 min
    A Quick Update From DG

    A Quick Update From DG

    A quick update from me if you're looking for new episodes.

    • 48 sec

Customer Reviews

4.4 out of 5
7 Ratings

7 Ratings

Sanjana Murali ,

Goldmine for marketers

It's THE place where marketers can dig for ideas and learn from leaders who have been there and done that. My mind voice 'why didn't I think of creating a podcast like this' 🤨 DG is the man, love the content here 🙌

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