PLG to Enterprise GTM: Playbook for Experimentation, Signal Discipline and AI ft. Stephanie Couzin

In this episode of the Revenue Lounge Podcast, host Randy Likas engages with Stephanie Couzin, Vice President of Go-to-Market Strategy and Operations at Lucid Software. They delve into the evolving landscape of go-to-market strategies in an AI-driven environment, discussing the transition from product-led growth (PLG) to a more sales-oriented approach. Stephanie shares her insights on the importance of experimentation in building sales capabilities, emphasizing the need for cross-functional alignment and the role of data in driving effective decision-making. The conversation also touches on the distinctions between agentic AI and co-pilot AI, highlighting how organizations can leverage these technologies to enhance productivity and streamline workflows.