16 episodes

An introductory course designed to develop in students an understanding of basic marketing concepts and functions in market-oriented institutions. Marketing strategy is studied with appreciation for the constraints imposed by consumer behavior, marketing institutions, competition, and the law.

Principles of Marketing - MKTG 3200 East Tennessee State University

    • Business

An introductory course designed to develop in students an understanding of basic marketing concepts and functions in market-oriented institutions. Marketing strategy is studied with appreciation for the constraints imposed by consumer behavior, marketing institutions, competition, and the law.

Customer Reviews

Yogzzz ,

Mr.

Gud one

Top Podcasts In Business

Listeners Also Subscribed To

More by East Tennessee State University