19 episodes
Retail Media Moguls Platform 195
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- Business
Welcome to The Retail Media Moguls podcast hosted by Stuart Adamson and brought to you by Platform 195. Join us as we connect you with thought leaders in the retail media industry. We aim to make the podcast your go-to source for all aspects of the industry, including current and future trends and how companies can leverage retail media presence for accelerated growth. Put up your feet, grab a cup of your favourite brew, and learn how to turn your audience into customers.
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How to Thrive in the Omnichannel Measurement Era with Luis Martinez of EssenceMediacom
Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195.
Our special guest today is Luis Pedro Martinez, Head of E-Commerce for EssenceMediacom, a company committed to radically improving the value and relevance of advertising for the benefit of brands and consumers. Together, they explore the evolving landscape of omnichannel measurement and uncover insights that will shape the future of the industry. -
Retail Media Moguls' Greatest Hits Compilation
Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195.
We've had so many amazing guests on the podcast, including industry leaders sharing their insights, expertise, stories, and predictions on all things retail media. Today, we’ll be revisiting five of our special guests. So sit back, grab your favourite drink, and enjoy the countdown of the greatest hits. -
Measuring Success: The Importance of Retail Media Analytics with David Pollet of Incremental
Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195.
Our special guest today is David Pollet, CEO at Incremental, who provides neutral retail media measurement with a focus on distinguishing causality from coincidence. Together, they discuss the ways Increment can measure the success of retail media assets, and explore where the technology is driving data insights now and in the future. -
Exploring Non-Endemic Partnerships in Retail Media with Jeroen Wagenaar of MediaMarktSaturn
Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195.
Our special guest today is Jeroen Wagenaar, Head of Retail Media Consultancy (International) at MediaMarktSaturn, Europe’s leading consumer electronics retailer. Listen in as Jeroen delves into the strategies and growth of the company while emphasising the importance of data, transparency, and integration across all channels. He also touches on non-endemic partnerships, innovation in digital advertising, and their plans for expansion. -
Innovations in In-Store Retail Media: A Conversation with Kayla Winstead, VP of Retail Media at Hy-Vee
Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195.
Our special guest today is Kayla Winstead, VP of Retail Media at Hy-Vee, a super-regional grocer based in the Midwest that offers everything from groceries to prescription refills under one roof. Join us as we explore key retail media touchpoints, including personalised experiences, data collection, in-store innovations, and tracking metrics. Kayla highlights the importance of data and personalisation in retail media and the potential for innovation in in-store marketing. -
Leveraging the Benefits of a Customised Retail Media Network with Neilson Hall, Consultant and Retail Media Expert
Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195.
Our special guest today is Neilson Hall, who is a leading retail media consultant and EMEA Head of E-Commerce at IPG Mediabrands Commerce. Join us as we explore the potential of retail media and the challenges and opportunities it presents. Neilson shares his experience and background in the e-commerce and retail media industry and the journey to founding his own agency. We also discuss the concept of building a customised media network and the benefits it can bring.