Ritesh Kumar on the challenges of selling software to Indian SMEs | TranZact

Ritesh Kumar had worked for a couple of years in investment banking after graduating from IIT Kharagpur when he decided to build his enterprise, and just like any truly great founder story, there were many twists and turns before they truly achieved their product market fit and started the journey of scale.

Ritesh is the founder of TranZact, which is helping Indian SMEs to be more effective and efficient through software that is built for them. In a way, Transzact is powering the dream of ‘Make in India’ and helping us compete with Chinese manufacturing.

In this episode, Ritesh talks to Akshay Datt about

• Identifying the right problem to solve as a founder
• The journey of getting your pricing right as a SaaS founder
• ‘Less is more’ approach of product building - focus on what really matters to your customers

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Read more about TranZact here:-

1. TranZact raises $7 million from Tribe Capital and others