23 min
S2E14 Interview with Mr Anuj Malhotra, Founder of ‘LittleGIANT’ Sustainability 101 Podcast
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- Earth Sciences
You can use Code "101LG20". Any order with this code will come with a flat 20% discount.
Website: https://thelittlegiant.business.site/
Our guest for today is someone who transitioned from a flourishing career in the Corporate to growing and marketing ‘Micro Greens’, the powerhouse of nutrition and taste.
Anuj Malhotra is the founder of ‘LittleGIANT’, a venture that grows Micro Greens - the modern superfoods, fortified with minerals, antioxidants, vitamins and fiber. They are different because the micronutrient content in microgreens is 40 times higher than their full-grown leaves.
Anuj is an alumnus of IIT Kharagpur and Xavier’s School of Management. He has more than 15 years of corporate experience in Sales and Marketing. He has worked with Godrej Soaps, ICICI Bank, Citibank and Edelweiss before becoming a full-time entrepreneur.
A Mumbai-based specialized microgreens startup, Little GIANT has drawn its inspiration from global trends that showed a very pronounced usage of Microgreens by households as well as hotels. They found that in India its usage was and still is limited to high-end restaurants, mainly as garnish. Identifying the opportunity in the country, LittleGIANT started mainly as a B2B business focused on the hotel industry. It has constantly innovated with sustainable design & farming systems along with delivery methods to boost healthy eating through simple and sustainable living. Later with onset of COVID-19 and the lockdown that followed, the expanded to B2C model LittleGIANT was able to bring innovations in customer acquisition and a B2B to B2C shift that includes delivery of home kits, subscription models for home-delivered and retail ready, curated, healthy “super salads”.
Today, LittleGIANT is present across all locations in India and has multiple product ranges and varieties like edible flowers, Microgreens and exotic vegetables, fruits, herbs and berries. The number of varieties ranges over 400 as of today.
You can listen to the podcast on all Spotify, Apple Podcasts, Google Podcasts, Gaana, JioSaavn & Youtube. Also, follow Sustainability 101 Podcast on Social Media for more updates on podcasts, blogs and newsletters. Respective links can be accessed here: https://linktr.ee/sustainability101podcasts
To know more about Sustainability 101 Podcast: https://www.sustainability101podcasts.com/
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Send in a voice message: https://podcasters.spotify.com/pod/show/sustainability101podcasts/message
Support this podcast: https://podcasters.spotify.com/pod/show/sustainability101podcasts/support
You can use Code "101LG20". Any order with this code will come with a flat 20% discount.
Website: https://thelittlegiant.business.site/
Our guest for today is someone who transitioned from a flourishing career in the Corporate to growing and marketing ‘Micro Greens’, the powerhouse of nutrition and taste.
Anuj Malhotra is the founder of ‘LittleGIANT’, a venture that grows Micro Greens - the modern superfoods, fortified with minerals, antioxidants, vitamins and fiber. They are different because the micronutrient content in microgreens is 40 times higher than their full-grown leaves.
Anuj is an alumnus of IIT Kharagpur and Xavier’s School of Management. He has more than 15 years of corporate experience in Sales and Marketing. He has worked with Godrej Soaps, ICICI Bank, Citibank and Edelweiss before becoming a full-time entrepreneur.
A Mumbai-based specialized microgreens startup, Little GIANT has drawn its inspiration from global trends that showed a very pronounced usage of Microgreens by households as well as hotels. They found that in India its usage was and still is limited to high-end restaurants, mainly as garnish. Identifying the opportunity in the country, LittleGIANT started mainly as a B2B business focused on the hotel industry. It has constantly innovated with sustainable design & farming systems along with delivery methods to boost healthy eating through simple and sustainable living. Later with onset of COVID-19 and the lockdown that followed, the expanded to B2C model LittleGIANT was able to bring innovations in customer acquisition and a B2B to B2C shift that includes delivery of home kits, subscription models for home-delivered and retail ready, curated, healthy “super salads”.
Today, LittleGIANT is present across all locations in India and has multiple product ranges and varieties like edible flowers, Microgreens and exotic vegetables, fruits, herbs and berries. The number of varieties ranges over 400 as of today.
You can listen to the podcast on all Spotify, Apple Podcasts, Google Podcasts, Gaana, JioSaavn & Youtube. Also, follow Sustainability 101 Podcast on Social Media for more updates on podcasts, blogs and newsletters. Respective links can be accessed here: https://linktr.ee/sustainability101podcasts
To know more about Sustainability 101 Podcast: https://www.sustainability101podcasts.com/
---
Send in a voice message: https://podcasters.spotify.com/pod/show/sustainability101podcasts/message
Support this podcast: https://podcasters.spotify.com/pod/show/sustainability101podcasts/support
23 min