SaaSBoomi

Suresh Sambandam, Arvind Parthiban, Varun Shoor
  • 5.0 (2)
  • ENTREPRENEURSHIP
SaaSBoomi

We are thrilled to bring conversations with some of the best SaaS founders, visionaries, product builders, marketers, investors, technologists, and people shaping India’s SaaS ecosystem. SaaSBOOMi is a community of founders, product leaders, and marketers nurturing 1500+ SaaS companies of all shapes and sizes. Following are the two ongoing podcast series 1. A Founder's Deep-Dive hosted by Suresh Sambandam, CEO - Kissflow Brings in top 2 unique insights from founder's who have scaled 2. Marketing Nation hosted by Arvind Parthiban (Co-founder & CEO, SuperOps.ai) & Varun Shoor (Founder, Kayako) All about marketing SaaS products from India to the world, aimed at making India not just a product nation Catch the episodes on your favorite podcast app: SaaSBoomi website: https://saasboomi.org/podcast Apple - https://apple.co/36uzNWl Google - https://bit.ly/sbpodgoogle Spotify - https://spoti.fi/3LLJAaC LinkedIn - https://www.linkedin.com/showcase/saasboomi-podcast Let us know your feedback or suggestions on past episodes, guest suggestions - we're all ears, do write to us at hello@saasboomi.com

  1. Using Growth Marketing & GenAI to Generate 10K+ Leads a Month! | Marketing Nation Podcast E4

    04/03/2024

    Using Growth Marketing & GenAI to Generate 10K+ Leads a Month! | Marketing Nation Podcast E4

    Step into the intersection of technology and marketing with the latest episode of the Marketing Nation SaaS podcast. Hosted by Arvind Parthiban, the Co-Founder & CEO of SuperOps.ai, this episode welcomes Ramesh Ravishankar, Co-Founder and CGO of Highperformer.ai, whose previous stints at Freshworks and Google have armed him with unparalleled insights into the digital marketing world. This conversation delves into the evolving landscape where AI meets content creation, debunking myths about AI's role in the future of marketing jobs by highlighting its potential to enhance human creativity and efficiency. Ramesh shares his journey with Highperformer.ai, offering a unique perspective on leveraging AI to build a robust social presence and the strategic importance of identifying your Total Addressable Market (TAM) early on. Get a glimpse into product-led growth strategies that attract leads organically, and the critical decision-making between inbound and outbound marketing based on the stage of your company and the current market demands. The episode draws inspiration from Freshworks' success, showcasing how optimizing AdWords strategy and managing lead quality can scale a business from serving SMBs to mid-market enterprises. Join us for this engaging and insightful session, designed for both budding entrepreneurs and seasoned marketers looking to navigate today's dynamic digital landscape with confidence and creativity.   Key Takeaways: 1:13 - Content Marketing Revolution: AI's Role 3:40 - Ramesh's Journey: Freshworks to Google 5:33 - Highperformer.ai: A Strategic Odyssey 8:49 - Startup Success: Unlocking TAM 13:11 - Growth Hacking with Free Tools 21:07 - Scaling Up: From SMB to Worldwide 23:58 - Lead Quality: Marketing vs. Sales Dynamics 28:10 - The Lead Conversion Debate 29:51 - The Inbound Marketing Roadmap: Strategic Insights 32:06 - Advanced Tactics in Lead Generation 40:39 - GenAI: Transforming Marketing Workflows 43:55 - SEO Evolution: The AI Content Impact Key Mentions: ChatGPT Freshworks Google AdWords LinkedIn Salesforce Sora.ai

    47 min
  2. GTM Blueprint for Emerging Markets, Sachin Bhatia Exotel, Founder's Deep Dive E23: SaaSBoomi Podcast

    13/12/2023

    GTM Blueprint for Emerging Markets, Sachin Bhatia Exotel, Founder's Deep Dive E23: SaaSBoomi Podcast

    Welcome to another episode of Founder’s Deep Dive! Join our guest, Sachin Bhatia, and our host, Suresh Sambandam, as they delve into several topics, including the formula for happiness, expanding into a global market, and all the challenges and wins that come along the way. It’s a very intellectual conversation where they talk about very abstract and high-level concepts using anecdotes from their own lives. Enjoy the episode!  Key Takeaways  02:00 - Meet the Players!  03:24 - Success vs Happiness  06:50 - Are You an Architect or a Contractor?  10:00 - Early 2000s - A Changing India  12:05 - Moving from BPO to Enterprise Segment  17:30 - Ameyo’s First Enterprise Customer  19:55 - Inside Sales and Sales Development  22:20 - Can SMB SaaS Survive?  24:19 - Global Emerging Markets  27:07 - Different Countries and their Ticket Sizes  31:30 - Doing Business in Dubai  35:35 - Team Distribution for International Markets  37:26 - Relationship Building in Emerging Markets  40:20 - Generating Pipelines for Enterprises  45:58 - Ameyo’s Secret Sauce  51:28 - Successful Marketing Strategies  56:18 - Final Words of Wisdom Key Mentions  02:59 - OrangeScape (KissFlow)  05:30 - Freshworks  05:40 - Drishti (Ameyo)  06:35 - HP, Oracle, Microsoft, Apple, IBM  06:30 - Satyam, Wipro, Infosys, TCS, HCL  11:45 - ZOHO  14:45 - Helion  14:49 - Daksh  15:44 - Ameyo  15:59 - Peppertap  15:59 - Meru  16:00 - UrbanCompany  16:38 - Ola  17:40 - Motilal Oswal  19:36 - HubSpot

    1 hr
  3. ICP Truth Bombs - Aditya Tulsian, Chargebee | Founder's Deep Dive E22 | SaaSBoomi Podcast

    22/11/2023

    ICP Truth Bombs - Aditya Tulsian, Chargebee | Founder's Deep Dive E22 | SaaSBoomi Podcast

    Welcome to another episode of Deep Dive! Suresh, our host, and Aditya Tulsian, our guest, delve into the critical role of ICPs and how organizations deal with acquisition journeys. Aditya is a seasoned entrepreneur who founded Numberz, which was acquired by Chargebee, prior to which he held a very important role at Intuit. After an MBA at ISB Hyderabad, launching QuickBooks in India was the experience that revealed a universal truth to him: businesses worry about cash flow, not accounting. In 2016, inspired by these insights, Aditya co-founded Numberz, initially for Indian small businesses, later expanding globally. The company recently got acquired by Chargebee, uniting visionary forces. In the world of startups, understanding the Ideal Customer Profile (ICP) is like holding the compass that guides the business. The success, failure, or struggles of any company can be traced back to the clarity or confusion they have about the ICP. Aditya and Suresh nail down what it takes to find your perfect ICP, and the struggles and pressures of navigating an acquisition conversation with both the buyer and the team. Key Takeaways:  00:00 - Meet Aditya Tulsian! 07:00 - Finding the perfect ICP - Problem first or person first?  08:13 - Mr. Cook’s billionaire’s business blueprint  09:15 - When Suresh narrowly missed meeting Mr. Cook  11:13 - Nuances of B2B and B2C with ICP  15:15 - Narrowing down customer segments to ICP  17:54 - Your ICP is actually a combination of 3 people  19:09 - How BYJU’S missed the ICP  21:50 - Tally vs Intuit  22:37 - Numberz’s journey with ICP  27:42 - The buyer, user and influencer of Numberz  30:20 - Repercussions of a vague ICP  32:00 - The fundamental difference between Box and Dropbox  33:46 - Product team’s role in finding the ICP  35:00 - The impact of the right ICP on marketing  38:53 - A leader’s job in the organization  39:45 - Critical points to keep in mind during an acquisition  44:16 - Handling uncertainties like a pro during acquisitions  48:44 - Managing your team’s concerns around an acquisition  52:45 - Closing thoughts Key Mentions 01:37 -  Numberz 01:40 - ChargeBee 03:18 - Intuit 03:47 - QuickBooks 10:36 - KissFlow 12:52 - Facebook 19:10 - BYJU’S 21:50 - Tally 32:01 - Box 32:03 - Dropbox 41:43 - Freshworks

    55 min
  4. The Magic of Account Based Marketing - Ankit Oberoi, Zelto | Marketing Nation E3 | SaasBoomi Podcast

    26/10/2023

    The Magic of Account Based Marketing - Ankit Oberoi, Zelto | Marketing Nation E3 | SaasBoomi Podcast

    Enjoy this 50-minute podcast where Arvind and Varun get on a call with Ankit Oberoi to decode the dilemma of ABM, or Account Based Marketing. Ankit, being a proponent for documentation and structure, talks about his journey with AdPushup and how they discovered the untapped potential of ABM in a world filled with inbound marketing companies. Having cracked the ABM playbook methodically, Ankit shares some gems of wisdom with Arvind and Varun as the three of them nail down the specifics of what ABM is and how to leverage it to engage prospective clients in ways that really matter.  Key Takeaways  01:45 - Meet Ankit Oberoi!  03:50 - The Power of ABM  05:52 - Ankit’s tryst with ABM  08:42 - Big companies are intimidating!  11:38 - Identifying the right ICP for you  14:49 - Pick an ICP for your roadmap or pick a roadmap for your ICP?  18:38 - Outbound vs ABM 21:06 - Structuring the Organization for ABM  25:12 - SuperOps’ journey with ABM  27:28 - Using a RevOps team  33:48 - Building the ABM machine  35:35 - Database Management at AdPushup  39:45 - AdPushup’s channels beyond ABM  45:48 - Planning for Zelto’s acquisition    Key Mentions  01:16 - Zelto  02:04 - AdPushup  03:39 - SGx  08:41 - Kayako  39:05 - Almabase  41:32 - Microsoft Azure  41:42 - Google  44:05 - Facebook Happy watching and listening! 🎧

    51 min
  5. Hidden Power: Process of Marketing - Maansi Sanghi, iMocha | Marketing Nation E2 | SaaSBoomi Podcast

    09/08/2023

    Hidden Power: Process of Marketing - Maansi Sanghi, iMocha | Marketing Nation E2 | SaaSBoomi Podcast

    “Never change your SEO team while shifting from SMB to enterprise, because once lost, never regained.” Join Maansi Sanghi and Arvind for more such knowledge bombs as they deep-dive into the world of product marketing.  Maansi takes us through her journey of product marketing, and how the team at iMocha braved the tumultuous shift from an SMB model to an enterprise model of marketing. You’ll also find a lot of tips and tricks on how to refine and hone your processes and your pipelines inside your organization.  Tune in with Maansi and Arvind as they break down and examine the bare bones of a business and the best practices for marketing teams. Key Takeaways 02:25 – Forming strong teams 04:50 – Indispensable players in a marketing team 05:10 – iMocha’s team structure 05:45 – The dichotomy of inbound and content teams 08:25 – From SMB to Enterprise 11:40 – Your demand generation engine 13:19 – Do you have a channel problem or a marketing problem? 16:12 – Enterprise marketing tenets 18:12 – iMocha’s training protocols 22:27 – Setting OKRs for your team 30:52 – How deep is your sale? 33:40 – Positioning yourself in events 43:11 – Making an impression on your customer 46:29 – Rapid Fire! Key Mentions iMocha - 05:09 FreshWorks - 08:15  HubSpot - 27:11 MS Excel - 27:14 Fanatical Prospecting by Jeb Blount  - 51:08

    53 min
  6. Channel Partners in SaaS - Anand Venkatraman, Growthloop | Marketing Nation E1 | SaaSBoomi Podcast

    19/07/2023

    Channel Partners in SaaS - Anand Venkatraman, Growthloop | Marketing Nation E1 | SaaSBoomi Podcast

    For the next 45 minutes, join our guest Anand Venkatraman as he and Arvind dive deep into the murky waters of partner channel marketing. It's a power packed episode filled with gems of knowledge and wisdom that could substitute for an MBA lecture.  Anand introduces the world of partner channels (yes, it's non-MBA friendly), and then goes into the nitty gritties of how to cultivate that side of the business, the best practices while working with partners and the most common mistakes you're better off avoiding when it's your turn.  Tune in and listen to Anand and Arvind dissect some really abstract concepts with crystal clear insights—on the very first episode of Marketing Nation! Key Takeaways00:00 - Intro  03:25 - Partner Channels 101 04:20 - The Revenue Partners 08:04 - The Technology Partners 09:58 - Owning the partner channels 15:00 - A small start-up’s cheat sheet for partner acquisition 20:40 - Vetting a partner’s account books  22:19 - SuperOps’s journey with partner channels 23:20 - Feeding the partner engine 27:30 - Common mistakes to avoid 32:25 - On the importance of PRM  33:57 - Taking MDF more seriously 35:33 - A shifting market - On-prem to SaaS 44:05 - Anand’s message to founders   Key Mentions00:38 - Salesforce 00:40 - Akamai 00:42, 38:41 - FreshWorks 00:47 - CleverTap 01:00 - Growthloop.ai 06:49 - TCS, Accenture, HCL 08:41 - Line Messenger 08:48 - KakaoTalk 09:20 - Amazon, Google, Microsoft 22:20 - SuperOps 22:43 - Connectwise 22:43 - Kaseya

    47 min
  7. Empowering Hiring 150+ countries: Sagar Khatri, Multiplier | Founder's Deep Dive E21 | SaaSBoomi Podcast

    24/05/2023

    Empowering Hiring 150+ countries: Sagar Khatri, Multiplier | Founder's Deep Dive E21 | SaaSBoomi Podcast

    This episode is special because its the first time we are having a founder from Singapore join the SaaSBoomi Podcast!  Suresh Sambandam, CEO of KissFlow has a virtual sit down with none other than Sagar Khatri, the founder of Multiplier, a Sequoia surge backed SaaS business that helps business hire talent globally. We dive deep to talk about Sagar’s motivations to start Multiplier, how AI disrupts his offering and his dream of running a public company. Key Takeaways00:19 - Multiplier and Sagar’s intro 01:50 - Multiplier's value prop and its benefits 16:15 - Sagar's story behind starting Multiplier and why it's a SaaS business 21:14 - Sagar's vision for making payroll an employee-driven phenomenon 26:02 - How Multiplier deals with legalities and potential challenges in their business model 36:48 - Importance of having a strong product background for Platform dev 39:27 - How AI influences Sagar's business 46:10 - Role of governments in employment and the gig economy's effect on social contributions 53:15 - Sagar's go-to-market strategy and their sales cycle for inbound and outbound leads 56:09 - Sagar's thoughts on "The Ride of a Lifetime" by Bob Iger 57:10 - What Sagar envisions for the future of Multiplier and his dream of running a public company Key MentionsAmazon: Sagar mentioned employment use cases with companies like Amazon and Orange.Orange: Sagar mentioned employment use cases with companies like Amazon and Orange.Sequoia: Sequoia has been an investor in Sagar's previous startup and was indirectly involved in his experiences that led to the founding of Multiplier.GCP: Sagar talked about the shift from having server rooms to using cloud solutions like GCP.Azure: Sagar discussed the shift from having server rooms to using solutions like Azure.Kissflow: A platform that Sagar mentioned his company Multiplier uses for their backend.ADP: ADP was mentioned as a traditional payroll processing company that Multiplier aims to outpace with its more modern, employee-driven approach.Tiger Global Management: Tiger Global Management is an investor in Multiplier for their Series B round.DST Global: DST Global is an investor in Multiplier for their Series B round.Pine Labs: Pine Labs is another investor in Multiplier.IIT Bombay: The co-founders of Multiplier are both alumni of IIT Bombay.Kelly Services: Kelly Services was mentioned as a traditional staffing services firm similar to what Multiplier aims to disrupt with their platform.Talent Wiki: Sagar mentioned that they have created a Talent Wiki of 150 countries to help customers with labor law information.Ranstad: Ranstad was mentioned as a traditional staffing services firm similar to what Multiplier aims to disrupt with their platform.Robert Walters: Robert Walters is a recruitment agency where Am Paul Sing, Co-founder of Multiplier, previously worked.Lazada: Lazada is an e-commerce company in Southeast Asia where Multiplier’s CTO previously worked as SVP of Engineering.Freshworks: Sagar compared his company's go-to-market model with that of Freshworks.MTR: A restaurant in India that Sagar loves, mentioned while discussing a meeting in Chennai with Suresh.Sangeetha Restaurants: A restaurant in Chennai that Suresh suggested Sagar visit when he comes to the city.  Multiplier is a platform that allows companies to hire talent globally without the need to set up legal entities in each country. With coverage in 150 countries, Multiplier handles all aspects of employment such as contracts, payroll, benefits, taxes, and social contributions, allowing companies to focus on sourcing the right talent. Although Multiplier itself does not do recruitment, it provides the infrastructure necessary for a company to hire globally. The employee is technically on Multiplier's payroll since the legal entity belongs to Multiplier. What seems to matter more is the work relationship and the emotional connection that employees have with their team and their work, not the legal specifics.

    57 min
  8. The journey of Ahmedabad's SaaS duo | Founder's Deep Dive E20 | SaaSBoomi Podcast

    10/05/2023

    The journey of Ahmedabad's SaaS duo | Founder's Deep Dive E20 | SaaSBoomi Podcast

    Suresh Sambandam, CEO of KissFlow has a virtual sit down with not one but two co-founders, who also happen to be a married couple. Besides finding out about how they set out on founding their respective companies, Suresh also explores their unique working dynamics and relationship, the ups and downs of doing business together, the pros and cons of operating out of a Tier 2 city and of course their secrets to building a successful business model with CallHippo and SoftwareSuggest. Enjoy this first of its kind episode! Key Takeaways 5:13 - CallHippo business model 7:10 - Inception of CallHippo, founder story and current revenues 11:18 - Global customer segments 12:44 - Impact of inbound marketing, how to manage your budget for Inbound Marketing 15:05 - SEO strategy 19:15 - Exercising patience to see SEO results 21:57 - Optimizing for humans not Google 26:20 - Traffic to sign up rate 32:23 -  Tactical hacks for increasing sign up conversion and churn rates 34:59 - Marketing to Sales funnel - Handling different ticket size customer segments 41:48 - Hiring strategy in a Tier 2 city 45:24 - Pros and Cons of operating out of a Tier 2 city 50:33 - Spouses to Co-Founders  53:52 - Developing the culture at CallHippo 1:01:32 - Vision for CallHippo Key Mentions 3:36 Software Suggest 3:43 CallHippo 3:57 Exotel 8:08 Avinash Raghava 8:30 Girish Mathrubootham 10:55 Ozonetel 18:09 RingCentral 21:05 Google 32:05 Mail Chimp 35:48 HubSpot

    1h 6m
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Ratings & Reviews

5
out of 5
2 Ratings

About

We are thrilled to bring conversations with some of the best SaaS founders, visionaries, product builders, marketers, investors, technologists, and people shaping India’s SaaS ecosystem. SaaSBOOMi is a community of founders, product leaders, and marketers nurturing 1500+ SaaS companies of all shapes and sizes. Following are the two ongoing podcast series 1. A Founder's Deep-Dive hosted by Suresh Sambandam, CEO - Kissflow Brings in top 2 unique insights from founder's who have scaled 2. Marketing Nation hosted by Arvind Parthiban (Co-founder & CEO, SuperOps.ai) & Varun Shoor (Founder, Kayako) All about marketing SaaS products from India to the world, aimed at making India not just a product nation Catch the episodes on your favorite podcast app: SaaSBoomi website: https://saasboomi.org/podcast Apple - https://apple.co/36uzNWl Google - https://bit.ly/sbpodgoogle Spotify - https://spoti.fi/3LLJAaC LinkedIn - https://www.linkedin.com/showcase/saasboomi-podcast Let us know your feedback or suggestions on past episodes, guest suggestions - we're all ears, do write to us at hello@saasboomi.com

Information

  • Creator
    Suresh Sambandam, Arvind Parthiban, Varun Shoor
  • Years Active
    2020 - 2024
  • Episodes
    58
  • Rating
    Clean
  • Copyright
    © 2023, SaaSBoomi Podcast
  • Show Website
    SaaSBoomi

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