37 episodes

We are thrilled to bring conversations with some of the best SaaS founders, visionaries, product builders, marketers, investors, technologists, and people shaping India’s SaaS ecosystem.

SaaSBOOMi is a community of founders, product leaders, and marketers nurturing 1500+ SaaS companies of all shapes and sizes.

Following are the two ongoing podcast series
1. A Founder's Deep-dive hosted by Suresh Sambandam, CEO - Kissflow

Brings out the unique DNA which made certain startups very successful. There will be deep dives into 360-degree aspects of organization building across product, sales, marketing business model, GTM, investor relations, culture, etc.

2. BTS podcast on Marketing hosted by Arvind Parthiban (Co-founder & CEO, SuperOps.ai) & Varun Shoor (Founder, Kayako)

Get insights into what goes on Behind The Scenes in the making of some of the successful marketing campaigns, and shine the light on how marketing is done, what works, and what doesn’t, and let the audience learn from the experience of the country’s best marketers

Catch the episodes on your favorite podcast app:

SaaSBOOMi website: https://bit.ly/sbpod-s2
Apple - https://apple.co/36uzNWl
Google - https://bit.ly/sbpodgoogle
Spotify - https://spoti.fi/3LLJAaC

To receive new episode launches in your inbox subscribe at https://bit.ly/SB-Sub

If you have any feedback, we’re all ears, do write to us at hello@saasboomi.com

SaaSBOOMi Suresh Sambandam

    • Technology
    • 5.0 • 2 Ratings

We are thrilled to bring conversations with some of the best SaaS founders, visionaries, product builders, marketers, investors, technologists, and people shaping India’s SaaS ecosystem.

SaaSBOOMi is a community of founders, product leaders, and marketers nurturing 1500+ SaaS companies of all shapes and sizes.

Following are the two ongoing podcast series
1. A Founder's Deep-dive hosted by Suresh Sambandam, CEO - Kissflow

Brings out the unique DNA which made certain startups very successful. There will be deep dives into 360-degree aspects of organization building across product, sales, marketing business model, GTM, investor relations, culture, etc.

2. BTS podcast on Marketing hosted by Arvind Parthiban (Co-founder & CEO, SuperOps.ai) & Varun Shoor (Founder, Kayako)

Get insights into what goes on Behind The Scenes in the making of some of the successful marketing campaigns, and shine the light on how marketing is done, what works, and what doesn’t, and let the audience learn from the experience of the country’s best marketers

Catch the episodes on your favorite podcast app:

SaaSBOOMi website: https://bit.ly/sbpod-s2
Apple - https://apple.co/36uzNWl
Google - https://bit.ly/sbpodgoogle
Spotify - https://spoti.fi/3LLJAaC

To receive new episode launches in your inbox subscribe at https://bit.ly/SB-Sub

If you have any feedback, we’re all ears, do write to us at hello@saasboomi.com

    BTS podcast E8 - Customer Marketing: A New Frontier in SaaS Marketing

    BTS podcast E8 - Customer Marketing: A New Frontier in SaaS Marketing

    Yasasree Nerayanuri is the Vice President - Customer Marketing at Sprinklr. She used to be the Director of Customer Marketing & Community at Freshworks before joining Sprinklr.

    In this episode Arvind Parthiban and Varun Shoor explores in depth various aspects of Customer Marketing with Yasasree. Tune in! 👇

    SaaSBOOMi BTS Podcast brings insights into what goes on Behind The Scenes in the making of some of the successful marketing campaigns, and shine the light on how marketing is done, what works, and what doesn’t, and let the audience learn from the experience of the country’s best marketers

    ⭕ Episode 8: Customer Marketing : A New Frontier in SaaS Marketing
    ⭕ Guest: Yasasree Nerayanuri (VP Customer Marketing, Sprinklr)
    ⭕ Hosts: Arvind Parthiban (Co-founder & CEO, SuperOps.ai) & Varun Shoor (Founder & Ex-CEO, Kayako)

    Also available to be streamed on:
    Spotify: https://spoti.fi/3S3vX9U
    Apple Podcast: https://apple.co/3zzmwI1
    Google Podcast: https://bit.ly/btse8-go

    🔔 Get notified when new episodes drop: https://bit.ly/sbpodsubscribe

    #customermarketing #customersuccess #community #SaaS

    2:00 Genesis of customer marketing function

    5:00 Scaling beyond $10M ARR

    6:14 Marketing org structure evolution at Freshworks

    8:48 How to measure and attribute NRR?

    12:52 Org structure at Sprinklr v/s Freshworks

    15:17 Making the best RoI from networking dinner events

    16:41 Difference between community marketing and customer marketing

    23:12 KPI for customer marketing

    26:41 Customer communities

    30:58 Playbook to get ~500 event registrations in a month

    32:56 Customer success and customer marketing in action

    34:42 Overlaps in customer marketing & product marketing

    37:37 Optimizing customer communication at scale

    39:35 The need for brand voice

    41:23 Overlap between customer marketing and brand marketing

    41:43 Customer marketing for single product v/s multi product company

    45:12 Microevents marketing

    47:40 Customer marketing components

    49:51 Pillars of Customer marketing

    51:29 How to engage with your advocates

    53:22 How do you know a customer is a champion?

    55:07 CRM is not a tool, it's a discipline

    58:07 Advice to someone starting in customer marketing

    58:58 One quality to look in hiring in customer marketing

    Happy watching!

    • 1 hr 2 min
    Novel way of building a fast growing SaaS in the $400B Contact Center Market with Swapnil Jain of Observe.ai

    Novel way of building a fast growing SaaS in the $400B Contact Center Market with Swapnil Jain of Observe.ai

    • 54 min
    A Startup's Handbook To All Things PR

    A Startup's Handbook To All Things PR

    • 45 min
    Making it big in the ‘niche’ of RFP management

    Making it big in the ‘niche’ of RFP management

    • 46 min
    From building an Automation SaaS to getting acquired by Notion

    From building an Automation SaaS to getting acquired by Notion

    • 43 min
    The Ins and Outs of Content Marketing with Akshatha Kamath of MoEngage

    The Ins and Outs of Content Marketing with Akshatha Kamath of MoEngage

    💡 Learn what it takes to stand out in Content Marketing in this age of information overload from someone who has gone from 0 to 1 on Content Marketing.

    Tune in our latest #BTSpodcast episode 👇

    ⭕ Episode 6: The Ins and Outs of Content Marketing
    ⭕ Guest: Akshatha Kamath (Head of Content Marketing, MoEngage)
    ⭕ Hosts: Arvind Parthiban (Co-founder & CEO, SuperOps.ai) & Varun Shoor (Founder & Ex-CEO, Kayako)

    Also available to be streamed on:
    https://spoti.fi/3LLJAaC
    https://apple.co/36uzNWl
    https://bit.ly/sbpodgoogle

    🔔 Get notified when new episodes drop: https://bit.ly/sbpodsubscribe

    #contentmarketing #media #marketing #SaaS

    Key take aways:
    4:04 The Evolution of the Org Chart
    6:32 Content Creation Mix
    8:46 Org Chart - Content Team
    10:53 Customer content & Vertical content
    12:51 OKRs and KPIs for Marketing Org
    13:54 Content Metrics
    16:10 Overall Marketing Team Structure
    24:34 Content Cadence
    26:05 Practice of Listening to Sales
    30:39 Earned Media by World Economic Forum, NewYork Times, and Forbes
    37:36 Thought Leadership Content Team
    38:49 Thought Leadership Pillars
    39:25 Data Stories
    43:40 Magic of combining Product Marketing + Content Marketing
    46:24 Standing out as a startup in the world of information overload
    54:11 Your One Marketing Challenge
    54:45 Rapid Fire

    • 1 hr 2 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

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