83 episodes

We investigate what it takes to grow a developer tool. Topics include developer marketing, DevRel, developer advocacy and developer experience.

Scaling DevTools Jack Bridger

    • Business

We investigate what it takes to grow a developer tool. Topics include developer marketing, DevRel, developer advocacy and developer experience.

    Aaron Francis - how to make videos developers want to watch

    Aaron Francis - how to make videos developers want to watch

    Aaron Francis is someone who needs little introduction. Especially if you've ever used Laravel or MySQL.
    Aaron built up the highly acclaimed PlanetScale YouTube channel and now publishes content on his own channel and founded Try Hard Studios to help developer tools make amazing video content.
    Here are some quotes from Aaron's viewers:
    hey man your videos kick ass and i cannot thank you enough for your approach with these. your videos can be watched once and understood... every single one of them... i don't know how you do it, but the way you have picked to teach anything you teach is incredible. you freaking rock! thank you!Great stuff! Love that you mix in a bit of fun with the content, it's what got me to subscribe!I have been working with MySQL for last 17 years and I never use cursor but your video helped me to understand MySQL cursor. Thank youiterally laughing out loud several times. absolute gold.(partner's like "what are you watching?!" "a guy seeding a database!"In this episode, we take a deep dive into how Aaron makes videos and what you can learn from his approach.
    This episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.
    Links:
    Aaron's channel: https://www.youtube.com/@aarondfrancisAaron's Twitter https://x.com/aarondfrancisMostly Technical Podcast - https://mostlytechnical.com/ Try Hard Studios: https://tryhardstudios.com/Aaron's Handwriting robots - https://x.com/aarondfrancis/status/1438888219471491074?lang=en 

    • 1 hr 2 min
    What does your company brand promise? Dani Grant from Jam.dev

    What does your company brand promise? Dani Grant from Jam.dev

    Dani Grant is the founder of Jam.dev - bug reporting that developers love.

    In this episode we discuss:
    Product development & user retentionIterating to product market fitBranding - what it is/why it mattersPrioritising product features based on feedbackAI powered debuggingLinks:
    Jam.dev https://jam.dev/ Dani’s Twitter https://twitter.com/thedanigrant This episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

    • 34 min
    Designing APIs with Chris Bell from Knock.app

    Designing APIs with Chris Bell from Knock.app

    Chris Bell is the founder of Knock.app - flexible, reliable notifications infrastructure.
    In this episode we discuss:
    Designing APIsThe importance of champions when selling to enterpriseHow do you justify cost of a developer tool?Selling to platform teams
    Links:
    Knock https://knock.app/Twitter https://twitter.com/cjbell_This episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

    • 42 min
    3 BILLION searches per month without VC funding - Jason Bosco from Typesense

    3 BILLION searches per month without VC funding - Jason Bosco from Typesense

    Jason Bosco is the founder of Typesense. Typesense is the Open Source alternative to Algolia. Typesense is a batteries-included Search API.
    We discuss how Jason built Typesense to be a hugely successful company without VC funding. We talk about what revenue-funding means and why it should be considered as a viable option for founders.
    This episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.
    Links:- Jason's Twitter: https://twitter.com/jasonbosco- Typesense https://typesense.org/ 

    • 41 min
    Digger.dev - Pivoting four times, OpenTofu & ThePrimeagen

    Digger.dev - Pivoting four times, OpenTofu & ThePrimeagen

    An interview with Igor Zalutski & Utpal Nadiger from Digger.dev.
    Digger is an Open Source Infrastructure as Code management tool that helps orchestrate Terraform and OpenTofu within your CI/CD system.
    We talk about:
    What changed since Jack worked with DiggerHow they pivoted four times to find PMFHow do you know you have somethingOpenTofu & ThePrimeagenThis episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.
    Links:
    https://digger.dev/Igor - https://twitter.com/igorzijUtpal - https://twitter.com/NadigerUtpal

    • 33 min
    Dana Oshiro - General Partner at Heavybit

    Dana Oshiro - General Partner at Heavybit

    Dana Oshiro is a General Partner at Heavybit. Heavybit is a VC that invests exclusively in developer-first startups.
    What we discuss:
    One sharp thing. Finding an addressable chunk of a bigger opportunity. Thinking big & smallAre 5 people seriously going to support our migration from DataDog? At Facebook you had a lot of support people/systems you're forgettingFinding the sidedoorStepping up as a founderFear of hitting up the people you respect.Best founders build for themselvesDo founders get better at putting themselves out there?  Speaking in front of people to make change - "there's a new approach. We deserve better!"MovementsDevOps & JamStackDon't try to control the movementJoining into other movementsLinks
    Dana Oshiro https://twitter.com/danaoshiroHeavybit https://heavybit.com/Thanks to Adam DuVander from https://everydeveloper.com/ for introducing us.
    This episode is sponsored by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

    • 48 min

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