Season 01 Ep #23 |Cracking Legal Marketing: AI, Inbound Strategies & Selling to Law Firms with Sooraj Divakaran

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Marketing to law firms is no easy feat—but with the right strategy, it’s a game-changer. In this episode of the YesUsers Podcast, we sit down with Sooraj Divakaran, Marketing Director at MaxVal Group, Inc., to explore the nuances of selling SaaS services to lawyers. From inbound marketing and ACV to the rise of generative AI, Sooraj shares battle-tested strategies, digital insights, and his take on traditional vs. performance marketing for SaaS startups. Tune in for expert advice, engaging discussions, and a glimpse into the future of marketing in the AI era! 🎧🔥

For a detailed podcast summary, guest bio, and actionable insights, visit here - https://yesusers.com/en/blog/22/podcast-with-sooraj-divakaran-marketing-director-at-maxval-group-inc