72 episodes

Learn how to write a book that grows your business. Every week, I interview your favorite authors - the most successful authors on the planet - to see how they write & launch their books and to learn how they use books to grow their business.

I’m your host, Chandler Bolt - CEO of Self Publishing School / SelfPublishing.com and the host of the 7 Figure Principles Podcast. New episode every Wednesday.

Self Publishing School : How To Write A Book That Grows Your Impact, Income, And Business Chandler Bolt, Founder of Self Publishing School

    • Careers
    • 4.8 • 4 Ratings

Learn how to write a book that grows your business. Every week, I interview your favorite authors - the most successful authors on the planet - to see how they write & launch their books and to learn how they use books to grow their business.

I’m your host, Chandler Bolt - CEO of Self Publishing School / SelfPublishing.com and the host of the 7 Figure Principles Podcast. New episode every Wednesday.

    SPS 071: Extreme Ownership, The Dichotomy of Book Publishing, And Using Publicity To Help Sell 2.5M+ Copies with Leif Babin

    SPS 071: Extreme Ownership, The Dichotomy of Book Publishing, And Using Publicity To Help Sell 2.5M+ Copies with Leif Babin

    Today, joining me is Leif Babin. Leif is a former U.S. Navy SEAL officer, co-author of #1 New York Times bestseller Extreme Ownership: How U.S. Navy SEALs Lead and Win, and co-founder of Echelon Front, where he serves as President, COO, leadership instructor, speaker, and strategic advisor. In this episode, we will chat with Leif about how he launched one of the most successful books ever published.
    A graduate of the U.S. Naval Academy, Leif served thirteen years in the Navy. During his last tour, Leif served as Operations Officer and Executive Officer, was again deployed to Iraq for a second time with Special Operations Task Force. He is the proud recipient of the Silver Star, two Bronze Stars, and a Purple Heart. Upon his active duty departure, Leif co-founded Echelon Front, a premier leadership consulting company that helps others build their own high-performance winning teams.
    Leif served with Jocko Williams, another author, in sustained combat regions as Navy SEALS. They talked and realized there was a real need for leadership training in companies. “Everything we learned in combat applied to any team in any organization and any situation.” As they started working with companies, many of their clients and followers were looking for a reference manual. “We wanted to get the message out about leadership from Navy SEALS that can humbly speak about this, reflect well on the SEAL teams, and pass these lessons onto others.”
    “We launched the Echelon company in 2012, and our book was published in 2015.”
    He had talked with people and found out he didn’t want to go with a ghostwriter because once they had given over their story, they completely lost control of the end product. Leif notes two examples of fallen servicemen who were written about as “bravados.” However, in reality, they were two humble men who gave their lives for our country.
    On writing their story, “We didn’t want to write a memoir, we wanted to write something that talked about leadership lessons learned and gave the application of those leadership lessons learned so that people could take and implement them in their professional and personal lives.”
    Listen in to find out how Leif and Jocko decided to tell their story when they co-authored their book, why you shouldn’t let your ego get in the way, and how Leif and Jocko marketed their book.
    Show Notes
    [03:38] How Leif decided to write his book and his process of creating Extreme Ownership. [07:34] His experience shopping for a literary agent and sending out their proposal. [10:30] Why Leif decided to write this book himself instead of hiring a ghostwriter. [13:51] The daunting process of pitching publishing houses. [18:33] Co-author process pros and cons for Jocko and Leif. [21:43] How the two authors were able to keep each other’s voice when editing the other’s manuscript. [23:25] Marketing their book and how many months before their sales started to climb. [27:01] When Leif decided to send an advanced copy of the manuscript to the press. [30:26] Publicity elements authors want to consider when marketing their book.  [31:46] When did their book make an impact for their business? [34:34] Why Leif feels it's more important to be an Amazon Best Seller than be on the New York Times Best Seller list. [35:01] How his book has increased and expanded his business. [43:48] Stories of readers loving the concept of dichotomy. [46:56] Leif’s advice to upcoming authors.  Links and Resources
    Visit Self Publishing School Online SPS Free Training Course Circle of Profit Author Advantage Live 2020 for Writers Leif Babin - Echelon Front on the Web

    • 52 min
    SPS 070: Keywords, Categories, & Using Amazon SEO + Publisher Rocket to Sell More Books with Dave Chesson

    SPS 070: Keywords, Categories, & Using Amazon SEO + Publisher Rocket to Sell More Books with Dave Chesson

    Today, joining me is Dave Chesson. He is a full-time entrepreneur, stay at home dad, author of 7 books, and software creator. Dave built his business starting in 2014 and is now making a six-figure income every year.
    "What we are talking about today is what you need to do when someone types something into the search box, they show your book over somebody else's." Discoverability is key to selling your book on Amazon. "If Amazon does not choose to show your book, no matter what, you won't make sales unless you find the person and point them to your book."
    Dave has dyslexia and isn't a good writer. "For me to overcome my lack of Hemmingway capabilities, I understood the core principle that if people want something and they can't find it, but you have the answer, then you don't have to be Hemmingway to be the person that solves their problem."
    BISAC code - Book Industry Subjects Codes list are sent to retailers as part of your book's metadata. They are also used as the subject or genre codes. Intended to guide shelving, categorization, merchandising, and marketing efforts, these codes signal to potential buyers, retailers, distributors, and search engines what your book is about. BISAC will tell the buyer the primary genre, topic, and theme which relate to your book.
    "Knowing which categories to choose, finding the ones that give you the best chance to be a best-seller, are extremely important." There are three times you want to use Publisher Rocket: before you write your book, while you're writing your book, and last, when you go to publish.
    Listen in to find out how you can validate your book idea before you start writing, choose the best categories for your book, and write a book using Publisher Rocket. Learn how to find out the best keyword phrases to add to your Amazon search, run Amazon ads, and make sure your keywords fit your book content.
    Show Notes
    [02:29] Why SEO is important when you want to sell more books.  [04:26] How Publisher Rocket sells more books.  [06:40] Validating your book idea before you start writing a book with Publisher Rocket. [08:02] Learn how to use BISAC code when marketing your book.  [09:48] Using Publisher Rocket to validate a book idea and set up for success. [13:16] Discovering kindle keywords to get your book found on Amazon.   [17:05] Questions to ask when researching keywords.  [18:06] Why it's important to make sure your keywords fit your book. [20:26] Two ways that categories help with your book.  [23:31] How to set up and run Amazon ads. [27:30] Biggest mistakes people make with Amazon ads. Links and Resources
    Visit Self Publishing School Online SPS Free Training Course Circle of Profit Author Advantage Live 2020 for Writers Dave Chesson’s free Amazon Ads Course Dave Chesson on the web Publisher Rocket

    • 35 min
    SPS 069: How A Former Circus Performer Unlocked The Author Advantage & Grew A 7-Figure Editing Business with Qat Wanders

    SPS 069: How A Former Circus Performer Unlocked The Author Advantage & Grew A 7-Figure Editing Business with Qat Wanders

    Today, joining me is Qat Wanders, an author, editor, and speaker, and a successful self-publishing school student. She has published numerous books in both the fiction and non-fiction categories. We are going to dive into her story and how she used books to build her seven-figure business.
    She found the traditional publishing route very time-consuming and painful. Qat decided she wanted to move to self-publishing.
    Dealing with severe chronic pain and looking to work from home. “I was doing freelance writing and editing, then I stumbled across a webinar from Self-Publishing School and signed up for it immediately.” She signed up for SPS intending to get her first book self-published.
    “Days after I joined, my dad called me and told me he had three months to live.” Her dad’s dying wish was to hold her book in his hands, and he wanted to see her become a bestseller. She decided to switch from her memoir to writing a book about yoga. Qat had her book published in 29 days. Her book became a bestseller, and her dad held the book in his hands a week before he passed away.
    Qat’s daughter was eight when she came up with a fiction storyline, which she helped her daughter, Ora, turn into a published book. Her final book was a 400-page fantasy novel. However, the process was long; her daughter published, and her book became a big success at school, with her teachers and her social media following. Her advice to parents when helping your child write a book, “Be encouraging. There’s a fine line between encouraging and nagging.”
    “I’d say my writing has improved the more I learn. Because the more you edit, the more you learn.” She is very familiar with the genres of the books she has coming out, which gives her specific areas to focus on while editing.
    Listen in to find out how Qat set up her business after her book launch, why she moved from traditional publishing to a circus entertainer, and why you should stop double spacing in between your sentences.
    Show Notes
    [02:03] How Qat found Self-Publishing School and started her journey.  [04:04] Her process of self-publishing.  [07:14] The most challenging aspect of publishing her first book. [11:06] Her rewarding work helping her daughter to write and publish books. [15:16] Be encouraging and persistent with your encouragement when your child writes a book. [16:24] How she moved from launching a book to retaining clients. [18:05] Business details of Qat’s coaching program.  [23:57] Her advice on how to build a business quickly. [28:40] How she writes her books differently now that she has edited her own books. [30:45] What authors should look for in a good editor and what should they expect to pay? [34:08] How to find a good editor. [37:49] Her biggest takeaway from Author’s Advantage Live Links and Resources
    Visit Self Publishing School Online SPS Free Training Course Circle of Profit Author Advantage Live 2020 for Writers Qat Wanders of Wandering Words Media Editing and show notes for Self-Publishing School by Pro Podcast Solutions 

    • 46 min
    SPS 068: Using Publicity & Speaking To Sell More Books & Grow Your Business with Sloane Ketchum

    SPS 068: Using Publicity & Speaking To Sell More Books & Grow Your Business with Sloane Ketchum

    Joining me today is Sloan Ketchum, one of our coaches at SPS. She is leading our new program, "PR and Speaking for New Authors." Sloan has interviewed over 50 podcasts, spoken on stages, and has generated a healthy income from speaking on stage. Also, Sloan is the author of the book, Beautiful Girl, You Can Do Hard Things, and has coached over 150 SPS students to date.
    "PR and speaking is the easiest way - it's the lowest common denominator in the best sense of the word." Learning the skills and doing the SPS course work will give you the confidence to make speaking a reality. She suggests building your launch list speaking at online conferences. "You'll be able to run into that launch with a lot of confidence knowing that you're going to hit all those goals that you want to hit."
    "There's a system behind PR and speaking." Make sure to be proactive in your campaign. You'll want to do the following three-bucket items to get PR for your brand:
    Getting clear on your hook Booking gigs Monetize You can book gigs by using the three-step plan: research, reach-out, and referral. Make sure to sift and develop partnerships that you have the potential to create. Start every call out with a win, and remember, "the fruit is there. We just have to sift and sort." Start with your three to five advocate's list and get into your feedback loop as quickly as possible. 
    Listen in to find out how to create a great hook, how to book gigs, and why you should get fast "no's" when looking for gigs. Learn how to monetize your book or business, when you can get paid to speak, and other ideas on how to market yourself to build your following.
    Show Notes
    [02:38] Sloan’s first opportunity with SPS.  [03:19] Why Sloan sees speaking as a PR opportunity for authors. [07:30] Her favorite student stories. [11:04] Three big buckets to fill for your PR campaign. [11:40] How can you come up with a good hook? [14:39] Basics you need to know about booking gigs. [19:27] Monetization process gives clear focus and measurable numbers.  [21:06] Find out which PR gigs give you the best conversion rate. [23:18] How authors can use speaking gigs to sell books.  [25:15] Students who have had the most success in the program. [28:00] Biggest mistakes people make from the start. [32:33] Author Advantage Live 2020 Virtual Experience [36:04] Advice for those starting on their journey with speaking gigs. Links and Resources
    Visit Self Publishing School Online SPS Free Training Course Circle of Profit Author Advantage Live 2020 for Writers James Altucher on the Web Editing and show notes for Self-Publishing School by Pro Podcast Solutions 

    • 41 min
    SPS 067: The Most Interesting Man In Book Publishing...25 Books Published, Prolific & Polarizing Writing, And What Kanye Taught Me About Book Marketing with James Altucher

    SPS 067: The Most Interesting Man In Book Publishing...25 Books Published, Prolific & Polarizing Writing, And What Kanye Taught Me About Book Marketing with James Altucher

    Joining me today James Altucher, author of Future Self, and host of the James Altucher Show podcast. A prolific and unique writer that blends analytical and creative talent into his book creation. A former hedge fund manager and computer science major, James has the ability to write humorous content with an analytical angle.
    He has published two-thirds of his books by self-publishing, with his first two or three books experiments in self-publishing. He currently has three or four books that he is considering publishing. “I always think of what I call ‘professional self-publishing,’ which is that I want to do the same things that Harper-Collins will do, except I’ll do it and with the idea that I’ll hire a professional.” He distinguishes this process against “casual self-publishing” when an author writes a book without a professional team and publishes on Amazon.
    “On one hand, a book is an event, and events affect every part of your life.” He has enjoyed writing since 1990 and published his first book in 2004. “I’ve enjoyed writing articles, but books are often a way to really take a consistent message and write it into a book.”
    He believes that you should ask yourself, “What do you love doing? What do you need to do? and how can you combine the two elements?” James says a key to this process is that your heart and your mind should be talking. “Success comes on the other side of all these people who tell you that you can’t do it.”
    His next book Skip the Line, is an extension of Choose Yourself. In all of his books, he is transparent and upfront with his feelings. “When you’re vulnerable, people do care about you because they can see that you’ve been through it also. Like when we fail, we’ve all failed at something, that is just real.”
    Listen in to find out how James decides whether to self-publish or traditionally publish his next book, why controlling the marketing is critical, and what sparked James's shift to move from financial to self-help books. Learn the top three aspects of book marketing James uses to sell his books!
    Show Notes
    [02:08] James talks about the roots of his analytical background.  [05:12] When you should publish, and when you shouldn’t publish. [07:27] How James publishes a large amount of books.  [14:05] Books and how they fit into James’ business goals.  [16:41] What sparked the shift on writing financial to self-help books. [20:14] James talks about developing his writing skill and how it became a format to write his stories. [23:05] Why Choose Yourself resonated with so many readers and is selling so well. [27:55] The process for enhancing your writing to the next level. [31:45] Better writing equates to better headlines. [34:15] Why vulnerability is very important. [36:25] James talks about how good writing comes from self-awareness. [39:29] Top book marketing practices. [47:23] Chandler’s recommendation for book marketing. [52:31] What different for James in the writing process of his last book. [54:12] To create a good book, you have to be a good writer. [56:03] Have a unique opinion when you author a book. Links and Resources
    Visit Self Publishing School Online SPS Free Training Course Circle of Profit Author Advantage Live 2020 for Writers James on LinkedIn James Altucher on the Web

    • 1 hr 1 min
    SPS 066: Myers Briggs for Writing A Book: How To Use Your Unique Personality Type (And Strength) To Maximize The Success Of Your Book with Gary Williams

    SPS 066: Myers Briggs for Writing A Book: How To Use Your Unique Personality Type (And Strength) To Maximize The Success Of Your Book with Gary Williams

    Joining me today is Gary Williams, the author of the book Choose Your Best Life, and is an outstanding coach at Self-Publishing School. Gary has enthusiastically assisted hundreds of students with over 4,000 hours in coaching calls to publish their book. Learn how the Myers-Briggs personality assessment can be used as a tool when you write your book and his process he has learned and refined for book writing, and how you can apply this methodology to change in your life.
    Myers-Briggs test gives you an understanding of the four different types of preferences for individuals with differing personalities display. This tool can be used to find a preference type. “The goal is to identify your natural preference and to be able to uncover that so we can identify our unique personality type.”
    You understand and receive information through sensing and intuition. “Those who prefer to use sense, prefer to use their concrete sensing to understand the world around them. Typically, this person prefers to receive information that is black and white, that’s concrete and very factual.” On the flip side is intuition, represented by the letter “N.” These personality types prefer theory and process information using their “sixth sense.”
    “There’s this concept underneath cognitive functions, and there’s this whole deeper layering looking at the process of your mind.” Different types of personalities will write and continue the process of writing differently. Those who prefer structure will move through the more structured kind of work well, while those who prefer using their intuition will welcome the open-ended creative processes. “It’s cool to see how these different preferences can play out and manifest themselves in a journey like writing a book or completing a new project.”
    Listen in to find out why you can be both a thinker and a feeler, why a sense of completion needs to happen before moving on, and why people who are “perceiver” will handle their completion goals differently.
    Show Notes
    [02:29] Gary explains the purpose and application of the Myers-Brigg test. [04:50] There are eight different letters that result in 16 different personality types. [05:23] Details about the four sets of pairs of the Myers-Brigg dichotomy. [07:46] Breaking down what it means to be extroverted and introverted. [11:46] The ladder of abstraction and how it applies to personality types. [13:03] Defining thinking and feeling at a conceptual level.  [15:55] The real meaning behind judging and perceiving. [22:50] Take the 16 Personalities Test linked below. [24:22] Why a personal coach gives you a more personal experience when you’re learning. [27:10] How personality preferences play out in the book writing process. [31:52] Set a concrete deadline for your book and have an accountability partner. [35:55] Gary gives tips on marketing your self-published book. [38:14] Limiting beliefs of introverts. [40:22] Common personality traits and habits of successful authors. [44:41] The ability to have open reflection and dialogue is a powerful tool for successful authors. [48:30] Grab your ticket to Author Advantage Live 2020 with the link below. Links and Resources
    Visit Self Publishing School Online SPS Free Training Course Circle of Profit Author Advantage Live 2020 for Writers Author DNA Quiz 16 Personalities Test

    • 52 min

Customer Reviews

4.8 out of 5
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4 Ratings

rshreya1 ,

Extremely Useful

I think anyone who listens to this will cerainly feel inspired to write a book!

akhil8 ,

Very nice

Good content, helpful information

Somya2106 ,

An amazing Initiative

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