Indonesia is ASEAN’s largest economy with a nominal GDP of 1.1 trillion dollars and a GDP per capita of USD 3800 which is approximately twice that of India’s. A unique feature of Indonesia is that it’s an archipelago meaning it’s not a contiguous land mass like most countries are. Instead, Indonesia is a collection of Islands which makes moving people and things across the country very challenging.
As you can imagine logistics in Indonesia is an extremely inefficient & costly affair. In tier 2 and tier 3 cities, shipping costs can often add up to 40 per cent of e-commerce basket sizes, serving as a major barrier to mass e-commerce adoption in the country.
Today our guest is Phil Opamaratawongse, the co-founder & CEO of Shipper, an Indonesian logistics startup that offers a multi-courier shipping platform and distributed warehousing and fulfillment network. Shipper aims to solve three major problems in Indonesia’s logistics: a myriad of different warehousing and shipping options, lack of price transparency, and inefficient trackability. Listen to Phil's story of building Shipper.
You can find me on Twitter @tweet_kp. And, check out our website at https://www.thetermsheetpodcast.com. Intro music by Andy Slatter. Additional background music by Scott Buckley – www.scottbuckley.com.au