4 min
Should Hospitals Specialize in an Area or Diversify? The JM Buzz
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- Marketing
Specialize? Diversify? Do patients care? This Journal of Marketing study assesses the impact of a hospital’s portfolio of services on patient demand.
Read an in-depth recap of this research here: https://www.ama.org/2023/11/14/should-hospitals-specialize-in-an-area-or-diversify-the-impact-of-hospital-portfolios-on-patient-demand/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231204247
Reference: Sarang Sunder and Sriram Thirumalai, “Hospital Portfolio Strategy and Patient Choice,” Journal of Marketing.
Narrator: Adalgisa Butkewitsch
Acknowledgments: Sushma Kambagowni
Topics: hospital marketing, medical departments, portfolio strategy, patient choice
The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM
Specialize? Diversify? Do patients care? This Journal of Marketing study assesses the impact of a hospital’s portfolio of services on patient demand.
Read an in-depth recap of this research here: https://www.ama.org/2023/11/14/should-hospitals-specialize-in-an-area-or-diversify-the-impact-of-hospital-portfolios-on-patient-demand/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231204247
Reference: Sarang Sunder and Sriram Thirumalai, “Hospital Portfolio Strategy and Patient Choice,” Journal of Marketing.
Narrator: Adalgisa Butkewitsch
Acknowledgments: Sushma Kambagowni
Topics: hospital marketing, medical departments, portfolio strategy, patient choice
The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM
4 min