Simplifying Demand Generation BambooBox

In the sixth episode of Simplifying Demand Generation, Avi Bhatnagar, VP of Growth Marketing at Commvault helps Ankur Saigal demystify growth marketing.

Avi has close to 20 years of experience spread across different areas of marketing. He has been a hands-on marketing practitioner as well as a strategic leader in organizations - both small and large.

In this episode of Simplifying Demand Generation, he offers an in-depth view of the growth marketing function and its evolution from other forms of marketing over the years.

Things you’ll learn in this episode:


How being an early martech adopter helped him see the value of data and systems in marketing?
What really distinguishes growth marketing from a demand gen function?
Why marketers must become more data-driven and be able to use systems to maximize marketing value?
Why cross-functional team collaboration is key to improving quality of opportunity handoff?
What are the main KPIs on which growth teams are rated?
What are the core tools for a growth team and the gaps in tooling that can create a disconnect between marketing and revenue?

Charles Crnoevich is VP - Partnerships & BD at Bombora, the leading provider of B2B intent data. He has more than a decade’s worth of experience working across various sales functions such as sales, GTM strategy, CRM and account management in the tech industry.

In this fifth episode of Simplifying Demand Generation titled Demystifying Intent, Charles takes us through the journey of Bombora and how its intent data can be better leveraged by sales and marketing. In conversation with Ankur Saigal, Co-founder of BambooBox, he answers some of the most frequently asked questions around Bombora’s intent data.

Things you’ll learn in this episode:


How Bombora was spun off Madison Logic as use-cases developed around valuable pools of data in possession?
Is the Bombora Intent Data privacy compliant? How is it sourced?
How is Bombora’s algorithm trained to separate critical buyer intent signals from the noise?
Does Bombora have anything to fear from the rise of a future cookieless world?
How should companies read intent topics to truly optimize their engagement activities?
Why is the Bombora Intent Data more effective with a purpose-built infrastructure, plan of action and measurement system?

Raj Badarinath is CRO at ArrowStream, a software company helping the food service industry with actionable insights to optimize supply chain visibility and efficiency. Raj has held critical marketing positions throughout his career, including CMO at Algonomy.

His mission at ArrowStream has been to give a strategic direction to the much-talked about collaboration between sales and marketing. From setting up processes that bring the two functions together to adopting tech that fosters the collaboration, he’s been doing it all.

Raj discussed Sales and Marketing Collaboration with Ankur Saigal, Co-founder at BambooBox on the fourth episode of Simplifying Demand Generation.

Things you’ll learn in this episode:


How the desire to combine the strategic nature of sales with the tactical capabilities of marketing made Raj move to a revenue function
Why both sales and marketing should bring the best practices in their respective playbooks to the table for an effective collaboration
Why the much-needed collaboration should begin with a consensus on the definition of pipeline stages and metrics
Both functions should be accountable for the pipeline and share more KPIs
How your martech and salestech should be connected to operationalize the revenue process
Why the collaboration should exist across the funnel to broaden the revenue sources

Summary:

“Inspire just enough curiosity” and “build a little bit of a relationship.” This is the advice Justin Lawson, CEO & Co-founder of JJELLYFISH has to offer to marketers looking to leverage outbound as an effective tool for a successful GTM in the US. JJELLYFISH equips B2B companies with the go-to-market expertise and execution skills needed to build their presence in the US.

In the third episode of our Simplifying Demand Generation podcast titled Designing an Effective Outbound Motion, Justin shares his proven tips for building goal-focussed outbound motions with Ankur Saigal, Co-Founder of BambooBox. Some of the takeaways from this episode are:


Why organizations must actively invest in determining the right product-market fit
How companies can use outbound marketing to pick their most potent marquee customers
Why companies should continually improvise their outbound tactics to determine the accuracy of their ICP
Which metrics to track for understanding the outbound formula that works for you
Why you should not be selling but securing meetings through your outbound mails

You can watch the video recording of this podcast here.

Summary

Prakash Ramnath is VP & Head of Global Marketing @ PandoCorp, a new age supply chain and logistics tech startup. He is building the global marketing team ground-up and scaling customer, partner and community outreach and engagement. Prakash is a seasoned marketer with 18+ years of cross-functional experience across B2C, as well as mid-market and enterprise B2B segments. He started with sales and has been in product management, product marketing, digital marketing, branding, partnerships and alliances.

In the second episode of Simplifying Demand Generation, Prakash discusses multi-product go-to-market tactics with Ankur Saigal, Co-founder of BambooBox.

Things you’ll learn in this conversation:


How an early multi-disciplinary exposure is an asset when you grow to lead an organization’s marketing function
How the industry is now looking at marketing as a critical part of the revenue operations
Why should B2B companies invest in building a strong brand in the early stages
How companies can reimagine organizational structure, sales & marketing collaboration, and tooling to navigate complexities in multi-product, multi-vertical demand generation motion

Summary:

Revenue teams need to de-clutter at multiple levels to simplify the demand generation function. Where are the areas you should focus on to make this shift? What are the metrics you need to track?

In this premiere episode of the Simplifying Demand Generation podcast series, Ankur Saigal, Co-Founder of BambooBox delves into the following areas in conversation with Aseem Sinha, Global Demand Generation leader at Algonomy.


Psychographic differences between Asian and the US markets
Hyper-personalizing based on buyer journey stage
Focusing on Opportunity as a metric to drive alignment between sales & marketing
Building a connected application landscape to beat the data deluge

You can watch the video recording of this podcast here.