57 episodes

An exploration of sports content, storytelling, digital and social media. Speaking to players, executives, coaches, creators, journalist and specialist about their sporting passions.

Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media MrRichardClarke

    • Sports

An exploration of sports content, storytelling, digital and social media. Speaking to players, executives, coaches, creators, journalist and specialist about their sporting passions.

    Adrian Bevington: Crisis communications, football and the coronavirus

    Adrian Bevington: Crisis communications, football and the coronavirus

    Like every industry, sport is trying to cope with the impact of the coronavirus and understand how it will reemerge once the current crisis has passed.

    In uncertain times, clear and effective communications is always crucial. Adrian Bevington has managed this function at a number of high-profile football organisations, most notably the English FA. He has also held key strategic roles.

    Bevington is well-placed to articulate the core tenets of effective communications at this time but also articulate the opportunity to reframe a better, more socially-responsible football industry once society returns to some semblance of normality.

    We also discussed Adrian’s career with England and Wales as well as the changing nature of football media.

    • 56 min
    Michael Calvin: How to write a sports book

    Michael Calvin: How to write a sports book

    Journalist Michael Calvin has written some of the most important and influential British sports books of the last decade.

    He has taken a deep-dive into areas such as scouting, leadership, youth development and the business of football, winning a host of awards along the way. Michael has also co-written deeply personal biographies with the likes of Gareth Thomas, Sir Alastair Cook and Joey Barton.

    In this podcast, Michael takes us through his process, from choosing the topics and forming the questions to self-publishing and marketing the book. We also talk about the modern media landscape, the gravitas that books still retain and the many important issues his work has highlighted.

    • 1 hr 21 min
    Panagiotis Aroniadis: How to start the first club OTT channel in Europe

    Panagiotis Aroniadis: How to start the first club OTT channel in Europe

    PAOK may be the first European football club to launch an OTT channel showing exclusive, live coverage of their home games.

    This is the latest move for a historic club that has been trying to changes its story over recent years. Last season, they won their first Greek title for a generation, staying unbeaten throughout and later adding a victory in the cup final. This success came just a few years after new ownership had brought in a fresh approach to content strategy. The mood had clearly changed. So, when the conditions were conducive to launch an OTT channel, according to Panagiotis Aroniadis, they had the 'power and the madness' to take the plunge.

    In this podcast, PAOK's Director of New Media talks about the impact of the new channel, how they launched and the challenges they have faced. We also discuss the radical approach to club publications and, speaking directly ahead of a game against fierce rivals Olympiacos, how they are trying to become the No1 club in Greece.

    • 51 min
    Luke Sutton: Mental health, elite athletes and finding a 'new balance'

    Luke Sutton: Mental health, elite athletes and finding a 'new balance'

    Luke Sutton is trying to change the narrative around mental health and elite athletes, using lessons from his own story.

    At the end of a long career in county cricket, team-mates staged an intervention over his alcohol-consumption and self-destructive behaviour. It led to in a spell in 'The Priory' and, ultimately, his recovery. 

    On retirement, Sutton became an agent for one of those concerned friends, record-breaking England Test bowler Jimmy Anderson. Since then the agency has expanded, taking on footballers, boxers and Olympians.

    At the end of 2019, Sutton released a book called Back from the Edge, which recounts the mental descent during his time as a wicketkeeper-batsman and how he turned his life around.

    • 59 min
    Nicola Palios: How to create a community football club

    Nicola Palios: How to create a community football club

    Tranmere Rovers have been a true footballing success story in the last five years. The other team from Liverpool had just slipped out of the Football League when Mark and Nicola Palios bought the club. There was even a danger they might case to exist.

    Since then they have had trips to Wembley, a couple of promotion but, just as importantly, built a solid football business with a positive impact on its local community.

    The Palios’ have just finished their first five-year plan. It concluded with this husband and wife team taking on investment from Indonesia, a place close to my heart.

    Vice-chair Nicola talked to me about Tranmere’s turnaround, the crucial revenue-raising community schemes, the importance of pro-active communication and what their next five-year plan may bring

    • 1 hr 4 min
    Steve Bunce: The 'sweet science' of storytelling

    Steve Bunce: The 'sweet science' of storytelling

    Steve Bunce is the most influential journalist in British boxing today.

    He is also a collector of sporting tales, master storyteller and someone who revers the fight writers of yesteryear.

    I firmly believe that boxing has a special narrative. It creates stories like no other sport, therefore 'Buncey' was the perfect guest to discuss the topic.

    Expect a lot of tales and tangents in this 90 minutes as we discuss the particular storylines thrown up by the 'sweet science'

    The phrase ‘sometimes you just could not make it up’ is vastly overused but…

    • 1 hr 29 min

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