204 episodes

Welcome to the State of Demand Gen. On this podcast you’ll find innovative strategy, advice and tangible tactics that work best TODAY from marketers that are actually doing it. The content is a mix of our #DemandGenLive episodes, along with interviews & fireside chats with B2B tech industry experts.

State of Demand Gen Refine Labs

    • Business
    • 4.3 • 4 Ratings

Welcome to the State of Demand Gen. On this podcast you’ll find innovative strategy, advice and tangible tactics that work best TODAY from marketers that are actually doing it. The content is a mix of our #DemandGenLive episodes, along with interviews & fireside chats with B2B tech industry experts.

    204 - Leveraging Employee Brands for Company Growth | The Internal Marketing Podcast

    204 - Leveraging Employee Brands for Company Growth | The Internal Marketing Podcast

    You have an arsenal of marketing talent inside your organization. The question is, are you encouraging them to build their brand, or are you suppressing them? I'm talking about personal brands on LinkedIn and most companies are doing the latter. If you're worried about employees building a brand for themselves will cause them to leave, then you're not creating a culture that encourages them to stay. Having employees create personal brands is one of the best (and fastest) ways you can build authority in your industry. In this episode, Chris talks to Kerry-Ann Stimpson, host of "The Internal Marketing Podcast" about the importance of leveraging employee knowledge and branding for your company's benefit. 

    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

    • 25 min
    203 - Dark Social Origin Story | Marketing Millennials

    203 - Dark Social Origin Story | Marketing Millennials

    Chris joins Daniel Murray to talk about Dark Social, how it was discovered, and how marketing teams need to get off the attribution hamster wheel if they want to succeed in the new world of social media, communities, word of mouth, and everything that isn’t (falsely) measured by your attribution software. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

    • 41 min
    202 - The Most Overlooked Part of Demand Gen | Demand Gen Live S2 x54

    202 - The Most Overlooked Part of Demand Gen | Demand Gen Live S2 x54

    What is the most overlooked part of demand generation? Think about all the metrics you're measuring. All the channels you're covering. All the ad budget you're spending. Think about the number of leads you're collecting.   Now ask yourself this: Do you check to see if anyone is actually consuming your message? If your answer is "No", then how do you know if you're effectively communicating with your buyers?   That my friends is the most overlooked thing in demand gen programs. In today's episode, we're diving into how to start making this a key part of your demand gen process.  

    As always, we're taking live questions from the audience. You can join us weekly, every Tuesday night @ 7:30 PM EST on Demand Gen Live to ask your questions: https://bit.ly/2ZahXUE

    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

    • 1 hr 29 min
    201 - Creating Demand In Dark Social | Peak Community Keynote

    201 - Creating Demand In Dark Social | Peak Community Keynote

    Dark Social is the difficult to measure areas where companies are creating demand for their category, brand, and product every single day. Brands that everyone knows and loves are built here, not through MQL generation. And let there be no confusion—the highest performing marketing teams in 2021 and beyond are winning by crushing their Dark Social strategy. Once you change how you measure marketing, what you optimize for, and how you think about attribution it opens up an incredible amount of opportunities for what B2B companies can do, that nobody is doing right now. When you stop trying to optimize to generate MQLs at the cheapest possible price, your mindset will change to educating the industry on how you do things and how it impacts them. When your prospects get continuous value out of your content, without an SDR beating down their door, they will continue to come back time after time—And eventually, when they're ready to buy, you'll win that opportunity. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

    • 50 min
    200 - How to Not Throw Away Money On LinkedIn Ads | Demand Gen Live S2 x53

    200 - How to Not Throw Away Money On LinkedIn Ads | Demand Gen Live S2 x53

    In this episode, Chris dives in on how to change your mindset on LinkedIn ads to get better returns. If you want to be successful with LinkedIn ads you need to shift your mindset. It’s time to leave 2011 marketing tactics behind and stop optimizing your paid LinkedIn ad spend for MQLs. Instead, optimize your ads to increase the reach of your organic content. Use ads to help build your organic machine so you can reach a massive audience and be top of mind when they are ready to buy, instead of when you want them to buy. We also dive into how to optimize your pipeline for high intent lead handoffs to sales and answer questions from the best B2B marketers in the game. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

    • 1 hr 42 min
    199 - Intent Data Deep Dive | LinkedIn Live with Jake Dunlap

    199 - Intent Data Deep Dive | LinkedIn Live with Jake Dunlap

    “Capturing intent data is the only way to get intent.” - Marketing teams everywhere
    ^ It’s not true and it’s time to accept it. Chris sat down with Jake Dunlap to discuss how the industry relies on intent data that is flawed, solely for the purpose of creating a metric—even if it's sabotaging their success. In this episode, you'll learn about the three levels of intent and how to optimize your marketing to create real intent, rather than capturing assumed intent. 
    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

    • 30 min

Customer Reviews

4.3 out of 5
4 Ratings

4 Ratings

Top Podcasts In Business

You Might Also Like