Communication between and among cultures has existed for thousands of years. Successful rulers such as Alexander the Great and Genghis Khan built enormous empires because they appreciated and assimilated aspects of different cultures as they expanded.
But fast-forward to 2022 and we as communications professionals can often seem to struggle with the concept.
Some organizations have done very well expanding in this global environment. Others, not so much.
In this episode we talk with the President of IABC India Subhamoy Das who has studied the various academic literature and even led communications efforts for companies who are stepping foot into new cultures.
Guest: Subhamoy Das, President IABC India
The IABC Guide for Practical Business Communication: A Global Standard
Hofstede Cultural Dimensions
Cultural Advantage: A New Model for Succeeding With Global Teams, Mijnd Huijser
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