3 episodes

Participants learn here about the key factors that impact the evolution of the company. Participants use analytical tools and develop a capacity to design organisational structures – management systems, organisation charts, departmental responsibilities – thanks to which specific problems can be solved from a global perspective.

Participants learn here about the key factors that impact the evolution of the company. Participants use analytical tools and develop a capacity to design organisational structures – management systems, organisation charts, departmental responsibilities – thanks to which specific problems can be solved from a global perspective.

    • video
    Strategy 1: Francisco González at BBVA: Leading through Principles, Innovation and People

    Strategy 1: Francisco González at BBVA: Leading through Principles, Innovation and People

    Santiago Iñiguez, the Dean of IE Business School, paid a visit to the BBVA Innovation Center in Madrid to talk to President Francisco González about the bank´s unique business approach in times of financial crisis.

    • 19 min
    • video
    Strategy 2: Taking ethical decisions in organizations

    Strategy 2: Taking ethical decisions in organizations

    David Bach, professor of Strategy, explains how to take decisions taking into account ethical issues with the help of a decision tree.

    • 3 min
    • video
    Strategy 3: What is nonmarket strategy?

    Strategy 3: What is nonmarket strategy?

    Professor David Bach analyzes the question: What is nonmarket strategy?

    • 5 min

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